Hello, I’m Alex, an English copywriter

I live in London, UK.

Standout creative is still the best strategy for brands and organisations.
How come great copy and concepts are so scarce? I’ve awards in OOH, radio, experiential and short film.
So together, we could produce something standout – with words, visuals and ideas.

My experience stretches across all channels and sectors, with agencies/clients such as TBWA Paris, Jung von Matt, McCann Worldgroup, Leo Burnett London, BT Business and the Boston Consulting Group.

For more integrated/social campaigns, eCRM, short, long and UX copy examples, please ask for my folio link.

Alex English Copywriter
HIRE ALEX

Skills

AutomotiveBusinessDurable GoodsEntertainmentFashionFinancialFMCGFood and DrinkIT/TelecomsLeisureLuxury goodsMediaProperty/ConstructionRetailServicesTechnology

Alex’s Copywriter Portfolio

Industries & Clients

Automotive
BMW, Mercedes-Benz, Maserati, Audi, Volvo, Alfa Romeo, Nissan, Renault Sport, Opel, Smart Car, Mini, Suzuki, Sixt, Quadriga Exec Car Hire, Volvo Construction Equipment, VW Commercial Vehicles

Beauty
Oil of Olay, MAC Cosmetics, Chanel Egoiste, Davidoff

Business
The Boston Consulting Group, Sage, investEU, KPMG, Blue Yonder, Allianz Insurance, ERGO Insurance

Durable Goods
LG handsets and air conditioners, NEFF, Grohe, Goertz footwear, Leica, Fitbit Nikon.

Electronics
Fitbit, LG handsets, Nokkia, Sony Ericsson

Energy/Fuel
RWE, Shell

Entertainment
Channel 5, Sat 1, Eurosport Player, Sky, Radio 5 Live, MTV

Fashion
adidas, Witty Knitters, Rodenstock Rocco Eyewear, Goertz shoes, Vision Express, Gunwharf Quays, Fitbit, Ziggy Zoog Berlin, Aggression-Free Military Fashion (A proactive project well-received by Central Saint Martins.)

Financial
Lloyds Banking Group, HSBC Business App, United Swiss Bank, Sparkasse Bank, Daimler Chrysler Bank, Deutsche Bank, Klarna Credit, ACCA, Sage, investEU

FMCG,
Dove, Energiser, Lever Comfort, Oil of Olay, MAC Cosmetics, Davidoff, Chanel Egoiste, Vision Express, Jameson Irish Whisky, Jim Beam, Bulleit Bourbon, Benson & Hedges, RAW Tobacco, Mega Mars Bar, Peperami, HP Sauce, Dr Oetker, Coca Cola, Afri Cola, Rubicon, Nestlé Fitnesse, Kellogg’s Special K, Sukrin Sugar Alternative, Walkers Crisps

Food and Drink
Mega Mars Bar, Peperami, Walkers Crisps, McDonald’s, Sukrin Sugar Alternative, Dr Oetker, Kelloggs Special K, Positive Food Company, Iceland, Coca Cola, Afri Cola, Coca Cola, Rubicon, Jim Beam, Jameson Irish Whisky, Bulleit Bourbon

Government
investEU, NHS Mental health, EuroNCAP

Healthcare
NHS Mental health, Boehringer Ingelheim, Health Circle

Home and Garden
IKEA, Hülsta, Screwfix

Industry/Chemical
RWE, LafargeHolcim, Merck, Damco Twill, Shell

IT/Telecoms
BT Business, EE Business, T-Mobile, O2, Sony Ericsson, LG, Vietnamobile, Nokkia, Deutsche GigaNetz, Sage, tombbo.com, Team Radar

Leisure
NIKE, adidas Olympics 2012, adidas playbook bible, Berghaus, Fitbit

Luxury goods
Mercedes-Benz, BMW, Maserati, Volvo, Witty Knitters, Rodenstock Rocco Eyewear, Davidoff, Chanel Egoiste, Leica, Hülsta,

Marketing
Elevenfifteen agency, ADC Germany

Media
Sky, Virgin Media, MTV, Eurosport Player Wirschafts Woche Magazine, Sat 1, Radio 5 Live, MTV, Hallmark Books

Non-Profit
British Heart Foundation, Greenpeace, charity: water

Property/Construction
Property Live, Volvo Construction Equipment, LafargeHolcim,
Recruitment Allianz, Boston Consulting Group, Indeed Recruitment, Rentokil Initial, Iceland

Retail
IKEA, Hallmark books, Screwfix, McDonald’s, Rodenstock Rocco Eyewear, Hülsta, Sixt, Goertz shoes, Gunwharf Quays, Virgin Red Letter Days
SEO BT Business, Oracle

Services
Confused.com, lastminute.com, DHL, BT Business, EE Business, Allianz Insurance, ERGO Insurance, HSBC, Sage, Property Live

Technology
BT Business, EE Business, Oracle, Lloyds Banking Group, HSBC, Sage, Damco Twill, KPMG, Klarna Credit, Opel eHub, Team Radar, tommbo.com

Tourism
Visit Scotland, lastminute.com, Berlin Brandenburg Airport, Citizen M Hotels

Transport
EuroNCAP

Travel
Singapore Airlines, lastminute.com, Berlin Brandenburg Airport, Citizen M Hotels

Awards

Bronze, Art Directors Club, for BMW world map press ad.
Silver, Art Directors Club, for Afri Cola radio ads.
Gold, Das Plakart, for Sixt Car Hire poster.
Bronze, Art Directors Club for Sixt rent-a-car ‘Arabic’ poster.
Gold, WARC Awards content effectiveness, for Whiskas Cardboard Box 2.0.
Gold, Ramses Radio Award, for Afri Cola radio ads.
Best Radio, ARD Radio Award, for Afri Cola radio ads.
Best Short, Greenwich Film Festival for ‘Grandpa’.
Best Short, Berlin Film Festival for ‘Grandpa’.
Best Short, Villeurbanne Film Festival for ‘Grandpa’.
Golden Boot Award, Portobello Film Festival for ‘Grandpa’.

Discipline(s)

English copywriter
Conceptual copywriter
Art director

Agencies as a freelancer

McCann Worldgroup, Leo Burnett London, Jung von Matt, Heimat, Saatchi pro, Serviceplan, Geometry Global, Publicis Emil London, VCCP London, Havas Worldwide, MC Saatchi Sport & Entertainment, Publicis.Sapient, BT Business and the Boston Consulting Group. And many more agencies/clients.

Agencies as an employee

Saatchi & Saatchi, Jung von Matt Hamburg, TBWA Paris, Springer & Jacoby.

Media types

B2B communications
Brand/Corporate identity
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Press Releases
Print/Post Ads
Sales/Corporate Brochures
Social Media
Slogans
Speeches
TV/ Video Scripts
Websites

Whiskas Cardboard Box 2.0, experiential – BBDO, Duesseldorf.
Mercedes-Benz AMG GTR poster – Publicis Emil, London.
UBS Bank Facebook carousel campaign – Leo Burnett, London.
UBS Bank interactive Twitter campaign – Leo Burnett, London.
Rodenstock Rocco Eyewear window poster – Eat, Sleep + Design, Berlin.
Rodenstock Rocco Eyewear tote bags – Eat, Sleep + Design, Berlin.
NHS Mental Health local poster – Borough of Sutton & Merton, London.
NHS Mental Health local poster – Borough of Sutton & Merton, London.
NHS Mental Health social media. (Pitched as a national initiative to the borough.)
Volvo V70 poster – Sapient, London.
Fitbit Flex 2 social launch copy – Freedman International, London.
Maserati Quattroporte CRM/ email – Geometry Global, Frankfurt.
Maserati financing leaflet, front and rear – Geometry Global, Frankfurt.
Maserati new owner magazine, sample page – Geometry Global, Frankfurt.
BMW brand ad – Jung von Matt, Hamburg.
Boston Consulting Group 50th Anniversary ads – working directly for client.
Boston Consulting Group 50th Anniversary ads – working directly for client.
Boston Consulting Group careers event concept – working directly for client.
Mega Mars Bar print ad – Leo Burnett/D’Arcy, London.
Sixt airport reception desk poster, Germany – Jung von Matt, Hamburg.
Sixt airport poster, UK – Jung von Matt, Hamburg.
Sixt “Heat Sensitive” airport poster, Germany – Jung von Matt, Hamburg.
HIRE ALEX

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Hire Alex, one of the best copywriters in London

Reliable English copywriters like Alex are hard to find in London. And when you do find one, you don’t tell anyone about them, because everyone will want to use them and they won’t have time for you. So let’s keep this between us.

Alex is available for work onsite in London or online for clients anywhere in the world. For fast-paced short projects or long slog, long-term contracts. He is particularly experienced in industries like Automotive and FMCG, but can also turn their hand to any media type in any sector.

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