News

Read about the posts about the category News of How to be a copywriter by Copywriter Collective.

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Freelance website builder: special offer – 50% off for Collective members

Is your website behind the times? Chances are it is. The web changes so quickly that it's out-of-date as soon as it's online. It's also hard to keep it up-to-date with new work. You need an easy to use website that you don't need a degree in…
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Freelancer profile: is it as good as it can be?

Dear member, The new website is now live and we need you to do a final check to ensure it's completed and then share share share! We are all busy, but half a day's work at the start of the year ensuring your freelancer profile looks good and…
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New company name: The Copywriter Collective

After 10 years as 'The Collective of International Advertising Creatives', we have decided to start 2013 by changing our name to 'The Copywriter Collective'. It's a small change but one we feel necessary to strengthen our brand and differentiate…
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A new website for The Collective!

Welcome to the new Collective website! We're delighted to have a brandspanking, SEO optimised, easier to navigate, sexy website that presents us and our freelancers in a better light. We'd like to thank Raoul and Erik from Dutch Duo for their…
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After-work drinks for a copywriter at the Olympics

One of our copywriters, Miriam, enjoying after-work drinks... she's writing for the Olympic organisation, reviewing events.Spot the copywriter at the Olympics
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Ad agency vs. freelancers: When to hire freelance creatives direct?

Why hire a whole advertising agency rather than just the key individuals for a project? What extras do you get when you work with an agency? Is it worth the extra cost? Are the cost savings worth the potential problems? How and when should you…
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Copywriter Collective at Cannes

Our souvenir stickers were all over Cannes this year... courtesy of Adformatie and Creatie magazinesCollective at Cannes  
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Why are Dutch creatives in demand?

Why should international agencies hire a Dutch creative as opposed to an Englishman, German or French? If it's for an international campaign, what's the benefit? Erik Rolf, freelance 'Nederlands' copywriter, explains why it's always best to…
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Thoughts on how to brief a copywriter: Why should I care?

Do you find it hard to brief  a copywriter? Do you worry that you give them too much information or not enough? It's important to get it right because the better the briefing, the better the copy. Miriam Young, an English copywriter in…
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Round-table discussion or charity work

Dear freelancers, we have narrowed our anniversary celebration ideas down to two... we could do one or both depending on you. What are your thoughts? Would you participate in either?OPTION A: Round-table discussion  Fraser suggested a…
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10 years with the best English copywriters

The Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative…
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News summary from 2009

Dear Freelancers! On the 24th of February, The Collective will be moving to our new office at: Keizersgracht 205, 1016 DS Amsterdam. On the 24th itself and afterwards you can still reach us on the same phone number as now: 020-320 5319. The…