Marketing & PR

Read about the posts about the category Marketing & PR of How to be a copywriter by Copywriter Collective.

success-path-copywriter-collective

What Does the Path To Success Look Like?

I just want some joy in my life. That statement made me sit up and think. It was a cry for help.And it made me ask……what is success and what does it look like?That is a big question. Many of us don’t know if we have arrived or even…
musicians-writers-entertainers-creatives-make-living-free-music-copywriter-collectivemusicians-copywriter-collective

David Hooper, Author Of The “Six Figure Musician” Explains How Musicians, Writers, Entertainers And Creatives Can Make A Living In A World Where Everything Is Free

This was a thoroughly enjoyable conversation podcast interview, with David Hooper, a musician turned music marketer.David, born in Nashville, has been involved in the music industry on some level for his entire life.[ Download MP3 |…
content-marketing-thoughts-rants-copywriter-collective

Content Marketing Thoughts and Rants… Behold! The Buzzword Armageddon Cometh!

"It needs to be social at times and viral." That sentence was one of biggest turning points in my career. Young, doe-eyed entrepreneur and slick marketing dude faced with the same jargon I slung for years. It was a proposal filled with buzzwords.…
excuses-crush-dreams-copywriter-collective

7 Excuses We Use That Crush Our Dreams

The emergence of so much change has many of us scratching our heads and feeling a bit overwhelmed.Just yesterday we were all chatting about “that” new social network called Facebook. We asked questions.Should we leap in?How much…
social-media-marketing-trends-copywriter-collective

10 Top Social Media Marketing Trends To Look Out For In 2017

Social networks have been with us for just over a decade but it feels like forever.When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades…
free-pr-copywriter-collective

15 Minutes To Get Free PR

Being mentioned in media outlets can be a good way to get free promotions, but how can you do it effectively? If you are a busy business owner, you do not have the time to run after journalists.I have experimented using sites connecting…
peer-review-process-boost-sales-promotions-copywriter-collective

Peer Review Process Boosts Sales Promotions

The peer review process…if you haven’t heard of it, you’re not alone.In fact, few online marketers use what is perhaps the single easiest method for determining the success or failure of any marketing promotion…long before they ever…
Inspired-entrepreneur-copywriter-collectiveentrepreneur-copywriter-collective

6 Ways to Stay Inspired as an Entrepreneur

I would venture a guess that there hasn’t been a successful entrepreneur, athlete, world leader—anything—who didn’t want to throw in the towel at some point. Venturing out on your own and pursuing your dreams and passions is huge; it’s…
small-business-marketing-tips-copywriter-collective

5 Unique Small Business Marketing Tips

Small businesses need to market to their audience effectively—period! In the days before social media and the internet, companies spent huge sums on visual ad campaigns that involved billboards, painted signs and posters, TV and magazine ads,…
connect-marketing-copywriter-collective

Connect the Dots: 9 Ways to Better Connect Your Marketing

Does your school marketing connect the dots for your prospects?Individually, each of your marketing pieces makes sense: you had a need and you filled it. You have your brochure, your website, and even your Facebook or Twitter account. Check,…
sales-copywriter-collective

Sales is a guy in a leopard-print leotard

 The big temptation when you’ve finally got into the groove of your business blog is to push product. To make every post about the stuff you want to sell. But I met a singer in a skin-tight leopard print leotard who that trying to…
marketing-promotion-fail-copywriter-collective

The #1 Reason Many Marketing Promotions Fail

Many marketers spend hours and hours (or even days) working on the content of their promotions. They understand their audience; share the features and emphasize the benefits; include their credibility; and weave in an emotional element that…