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How to get started as a freelance copywriter
FreelancingWhat does it take to be a successful freelance copywriter? Apart from talent which you’re either born with or not, there are one or two things you can do for yourself.
Here are five things that'll help you get started as a freelance copywriter
1.…
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How to travel and work as a freelance copywriter?
Freelancing Work HabitsHow can I travel and work as a freelance copywriter?
It’s many people's dream to get a job they can travel around the world with. Travel writer or photographer, masseuse, English teacher, cruise ship employee, tour guide… they’re all…
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Why the creative brief is so important
Content & Strategy Freelancing Work HabitsSir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
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How to get paid as a freelance writer
FreelancingThe problem with being a freelance writer or copywriter often lies not in getting the work, or doing the work, but in getting paid for the work.
Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like…
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Freelancer vacation: The best times for freelancers to go on vacation
Freelancing Work HabitsAs a freelancer, you're often caught in a catch 22 situation when it comes to vacation time: You can go on holiday anytime you like (friends think you're on a permanent holiday), but you're worried about going away, because you might miss out…
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Nevermind the ‘lance’ The important bit is ‘free’
Agency Life Freelancing Work HabitsOnce upon a time in the West End …
Apart from a year as CD on Barclay’s at Leo Burnett London in 2009, I’ve been working for myself since 1995.
When I started doing it, freelance was pretty much a euphemism for ‘Can’t Get A Job’.…
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Fiverr.com gives everyone easy access to SEO optimisation
FreelancingIf you haven’t seen the Fiverr.com website before, go now. It’s one of those brilliantly simple internet ideas that has taken off big time. There are millions of users offering their services for $5 a pop. There are all sorts of weird and…
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The future of freelancing: Will all creatives be freelancers soon?
Agency Life Freelancing Work Habits'Freelancing' is no longer an euphemism for being out of work. In the States, where the economic situation is on the up, freelancers are an important force in the success of agencies pitching for new clients or realizing big projects.
So, what…
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Time off is overrated
Freelancing Work HabitsI was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually…
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How much should a freelancer charge?
Freelancing"What rate should I ask for?" is the most common question we get asked at The Collective by copywriters, art directors or designers. How much to charge for your freelance services is the million dollar question - of course asking for a million…
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How to find work as a freelance copywriter
FreelancingAre you an experienced copywriter thinking of going freelance?
You might be nervous about it but don't be. If you have the experience, portfolio and contacts to be a freelance writer, it will be a doddle, and you'll wonder why you didn't do…
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5 ways to work better with your copywriting agent
Freelancing Work HabitsSo you've been signed up by an agent. Congratulations! Think all your problems are solved? Think again. Having an agent is only the first rung on a very long ladder and all those who have been with the agent longer are ahead of you - with good…