Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

creating-long-form-content-copywriter-collective

4 Reasons Why You Shouldn’t Be Scared of Creating Long-Form Content

Most brands are getting more clued up about the importance of content marketing. But many are still getting it wrong.In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary…
thoughts-into-writing-copywriter-collective

How to help your brain transform thoughts into writing

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…
design-vs-content-copywriter-collective

Which comes first: design or content?

This is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of course, neither.Many people immediately think of design when they’re looking to create a piece…
google-search-work-copywriter-collective

How Does Google Search Work? My Secret Traffic Hack Revealed

So you want to rank on Google?Well before Google you can rank you, it has to find you first. Or I should say, it has to find your content first. So how does Google search work? Search engines not only rank your pages, they also crawl and…
fire-customers-copywriter-collective

Why You Should Fire Some Customers

This week I spoke to a new client who contacted me through the EAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she…
make-boring-posts-engaging-copywriter-collective

How to Make Boooring Blog Posts Engaging, Interesting, and Fun

Imagine writing a tutorial-style blog post.You explain a series of important steps.You edit until your voice sounds dynamic. You tighten your text.But you’re still worried. Because your post isn’t exactly sparkling. It’s…
fresh-marketing-copywriter-collective

Like a Virgin – Is Your Marketing As Fresh As Madonna’s?

‘Touched for the very first time’Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding…
writing-power-copywriter-collective

The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing.Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
understand-clients-copywriter-collective

How a Copywriter Understands What You Want (and your customers)

Before I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something.Being a copywriter is…
video-copywriting-production-copywriter-collective

We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

Does your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there. Too…
abcs-copywriting-copywriter-collective

ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…
fix-website-copy-copywriter-collective

5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…