Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

help-write-headlines-copywriter-collective

How a simple tool helps me write headlines with confidence

In many cases, the success of a blog post or sales page rests on the strength of the headline. Says David Oglivy, among the most successful copywriters of all time: On the average, five times as many people read the headline as read the body…
travel-brands-sticky-content-copywriter-collective

5 Travel Brands With Super-Sticky Content

(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more.In other words, these brands are ‘sticky’.What…
freelance-advice-copywriter-collective

Advice on being a freelance copywriter – 10 things I’ve learnt

I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1.…
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Back and neck pain relief for desk people

Too much computer time giving you neck or back pain? Try this … Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip.If you’ve ever experienced…
online-content-marketing-copywriter-collective

The copywriter’s recipe for online content marketing that sells

Content Marketing That Sells “Writers tell, copywriters sell” is one of my favourite lines that I’ve penned over the years.Now it’s being challenged by content marketing—the publication of material designed to promote a brand,…
practice-self-confidence-copywriter-collective

PRACTICE BEING SELF-CONFIDENT

Whether you think you can, or you think you can’t – you’re right.  HENRY FORD Self-Confidence is a tricky beast. Too much, and you might be labeled an arrogant SOB. Not enough  is just as bad, because if you don’t believe in yourself,…
recipe-becoming-copywriter-collective

John the copywriter’s recipe for becoming a copywriter.

I’m often asked “What is a copywriter?”  It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?”I think the term copywriter is very confusing for people. They mix…
content-syndication-copywriter-collective

How Content Syndication Can Boost Your Business

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within…
expectations-creative-hurdle-copywriter-collective

Expectations: the great creative hurdle

A friend of mine (a poet at heart) recently told me he was trying to write a poem, but hadn’t drafted anything he considered worthwhile. Or anything at all, really.His reason? He had his heart set on writing a 30-line sonnet. And he hadn’t…
using-google-b2b-infographic-copywriter-collective

USING GOOGLE+ FOR B2B – INFOGRAPHIC

Today’s infographic (shared by guest poster Russel Cooke) provides helpful tips and tricks to get more out of your Google+ profile: How to get started with your Google+ profile, how to find connections, and how to keep growing. About…
writer-copywriter-collective

If you want to be a writer …

Be it children’s stories, literary fiction, web copy, poetry, newsletters, plays, picture books … whatever. There’s a myriad of self-styled experts out there - both on and off-line. Very well-meaning. And just busting to tell you…
online-copywriting-copywriter-collective

Why good online copywriting makes a difference to your business

I’ve written many times about the importance of using quality copy on your website – and it’s something that many businesses now recognise – but what’s often overlooked is how well you write elsewhere online can also affect your company’s…