Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

manifesto-copywriter-collective

MY COPYWRITER’S MANIFESTO

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did. I do like narrating and yapping, but who doesn’t? That doesn’t make…
interview-copywriter-collective

Interview with a copywriter

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…
article-writing-rule-copywriter-collective

Top Article Writing Tip: The One Point Rule

I wish I could have known this one article writing tip when I began writing: Focus on one point per article or blog post. I call this principle the “One Point Rule.” Sure, there can be secondary points along the way. But for…
create-killer-content-marketing-plan-copywriter-collective

Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially…
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How to write in a noisy environment

If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller…
master-conversational-writing-copywriter-collective

5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…
writing-effective-space-ads-copywriter-collective

7 Tips for Writing More Effective Space Ads

Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world…
smart-guide-copy-decks-presenting-copywriting-copywriter-collective

The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…
marketing-brochures-copywriting-copywriter-collective

Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…
say-no-copywriting-clients-copywriter-collective

The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that…
what-your-story-copywriter-collective

Holy C!

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious…
search-on-copywriter-collective

The search is on

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here…