Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

working-from-home-copywriter-collective

Working from home 9 – 5. Or not, maybe?

Does working from home ever mean nine to five?The big plus to being freelance (mainly as a freelance copywriter) is that you can work just about anywhere and any time. But the big (and I mean BIG) downside is letting clients know when ‘any…
align-copy-strategy-copywriter-collective

How to Align Copy With Strategy

Every time I teach a class or give a presentation, I inevitably get asked what qualities constitute effective copywriting. There are many rules, and some of them you learn only through experience.But no matter if you're a novice or professional,…
content-marketing-thoughts-rants-copywriter-collective

Content Marketing Thoughts and Rants…Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
good-writer-help-business-copywriter-collective

5 ways a good copywriter will help your business

Lately I've seen a few examples of organisations - including big ones - rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter.I know what they’re thinking. Everyone…
sponsored-content-copywriter-collective

Sponsored Content – Telling You What I Want To!

I don’t think it’s a revelation to most people that sponsored content exists. We’ve seen it in media, games and promotions for generations. So what’s different now? Now we’re seeing sponsored content inserting itself into mainstream…
creative-talk-audience-conversationally-copywriter-collective

Creative Writing: talk to your audience conversationally

Do you know who you’re writing to? It’s so important.I’ve always thought the best writers were the ones who made you feel like they were sitting across from you in a restaurant, telling you a story when you read. I always wanted to write…
google-quality-content-copywriter-collective

Google Has Changed Their Algorithm To Focus On The Quality Of Content

It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still…
writing-advice-small-business-copywriter-collective

The best writing advice for small business you’ll never hear

I bet you’ve asked or heard questions before like:What’s the best camera to use?  Or, What’s the best exercise to lose weight?And you’ll hear a refrain much like:The best camera for the job is the one you have with you. …
best-practices-email-marketing-copywriter-collective

Email Marketing Best Practices: Is It Worth It?

Once in a while you’ll hear that email marketing is dead, but that’s simply untrue. In reality, it’s one of the most cost-efficient marketing platforms out there, and it gets results. “Email has an ability many channels don’t:…
understanding-copywriting-process-copywriter-collective

Understanding the copywriting process

Thanks to Allan Kent of Zeald I came across a brilliant theory that explains a lot about why some marketing doesn’t work. I’ve borrowed his theory to explain the copywriting process and the pitfalls to avoid.It’s a quick look at what…
inspirational-ideas-copywriter-collective

INSPIRATIONAL IDEAS TO GIVE YOUR CONTENT MORE CLOUT!

When you are planning web content, it is always worth having a look online for inspiration. From big brand videos to freelancer blogs, fresh content ideas and insight can enhance your own marketing.To save you a bit of time today, Red…
montaigne-self-esteem-copywriter-collective

Michel De Montaigne and my flagging self-esteem

What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…