Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

components-blog-posts-convert-copywriter-collective

3 Essential Components for Blog Posts that Convert

I first started blogging as an effort to support my online marketing effort. I knew “content marketing” is huge, yet I had NO idea where to begin…I couldn’t even figure out what to write about!My first post (published about 4…
find-right-blog-copywriter-collective

How to Get the Biggest Bang for Your Guest Blogging Bucks – 3 Criteria To Find the Right Blogs

Yippee! I just got invited to be interviewed on the Women Entrepreneur Radio and the Screw the 9 – 5 podcast! I will be sharing some pretty new insights that have come to me lately, on “Why the Guru Systems Are Not Working For You” and…
generate-flow-blog-post-ideas-copywriter-collective

3-Steps To Generating a Never-Ending Flow of Blog Post Ideas

The fear of running out of “stuff to write about” haunts many who are getting their feet wet in the blogosphere. (Of course, the “pros” experience “writer’s block” too, they just developed the muscles to keep at it.)How can…
why-use-copywriter-collective

Why Use a Copywriter

Summary: Today’s most successful marketers discovered how to get traction in their business growth by hiring out their copywriting.For some business owners, creating marketing messages is easy and profitable.If that’s you, chances…
copywriting-education-read-book-copywriter-collective

Your Copywriting Education Won’t Be Complete Until You Read This Book (And It Isn’t Even About Copywriting)

Ever heard this quote: “Talk to someone about themselves and they’ll listen for hours.” Dale Carnegie wrote that in his 1937 classic, How to Win Friends & Influence People.Almost eight decades later, his words still ring true…
niche-content-writers-copywriter-collective

4 Important Things To Have As A Niche Content Writer

Although it only recently became an imperative for most companies who operate both online and offline, content marketing has always been the no.1 method for selling products/services and getting people to fall in love with your brand. It’s…
benefits-using-professional-copywriter-collective

5 Ultimate Benefits of Using a Professional Copywriter

Foreword: An informative blog post about the benefits of copywriting on acopywriter’s profile. Surely there’s no ulterior motive here, right? Okay, okay…you got me. But out of my low cunning comes this wonderful, comprehensive article…
copy-ready-football-copywriter-collective

Is your copy ready for some football?

How is your favorite team doing so far this year?Around here the Wisconsin Badgers and Green Bay Packers are off to a great start.Especially seeing how the Packers beat the Seattle Seahawks last Sunday night.I gotta admit though,  even…
free-writer-expensive-copywriter-collective

NOTHING IS MORE EXPENSIVE THAN A FREE WRITER

Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying:“Much…
disillusioned-content-writer-copywriter-collective

The Disillusioned Content Writer

5 Sources of  Content Inspiration:Ironically, not all content writers are....what's the word....content with their lot. There's many a content marketer aka passionate writer, who doesn't want to write with an ulterior motive to generate…
naming-business-inspiration-copywriter-collective

Naming your business: 5 ideas to help inspiration strike

It’s October 2016, and a guy on the TV is shaking his head, looking at his car which is squashed under a fallen tree. “I can’t believe Bob did so much damage!”Is Bob a new super villain? A nickname for a rogue digger? No, he’s…
changing-business-life-copywriter-collective

Five years a freelancer

Credit where credit is due, thank you Solomon Northrup, for your book as inspiration for the title of this post. I began my journey in freelance in 2010, and 5 years have given me a unique perspective on the cycle of what it means to be a freelance…