Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

hemingway-tips-copywriter-collective

5 Writing Tips Inspired by Hemingway

A few summers ago my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it for the most part, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors…
great-content-writer-copywriter-collective

Traits of-a great content writer

The New Year is finally upon us and with that: new resolutions, new budgets and new plans, both personal and professional. As you begin to plan for 2015, there is a good chance you will be looking to expand your content marketing strategies.Content…
finding-blog-writing-style-copywriter-collective

The secret to finding your blog writing style

There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or the unique voice you want to use to address your readers. You know it’s important, because…
emotional-content-copywriter-collective

The five secrets to emotional content

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
content-writing-copywriting-journalism-copywriter-collective

Is content writing about copywriting or journalism?

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory.Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters  looked…
online-writing-tips-copywriter-collective

Online Writing Tip 1: Kill Your Darlings

"In writing, you must kill your darlings." - William Faulkner While the quote's origin is ambiguous, the power of the message is the same.Whether you're writing content for your website, your latest blog post, or a cold sales email, being…
online-writing-tips-learn-social-media-copywriter-collective

Online Writing Tip: Learn From Social Media

Social, social, social. Lets get social (don't click if you value your sanity). We're constantly barraged with the importance of social media - whether you're a writer, a small business owner or, well...a regular punter.Social media can…
tell-tale-signs-smarter-average-copywriter-collective

Telltale Signs You’re Much Smarter Than Average

Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got.While IQ is far from being the…
start-sharing-social-media-copywriter-collective

Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as…
create-rich-content-copywriter-collective

Want to create RICH CONTENT? What’s your plan?

In life, we need a plan. To create rich content, we need a plan.  First of all! There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content?…
great-content-creation-copywriter-collective

Great Content Creation: Good ingredients matter.

Great Content is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great content…
listicles-ad-copy-copywriter-collective

We love listicles: but do they make good ad copy?

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate?…