Posts

7 Tips for freelancers to stand out in the gig economy

In this era where everyone wants to lead, nobody wants to follow. Most of the young minds wish to be the boss rather than a subordinate. This is how choosing to become a freelancer has become a more popular option. It’s an opportunity for…

Work for one of the top 5 industries for copywriting and make a packet!

Focusing on a couple of core industries can be a wise strategy. If you can develop strength in one and become the expert of it, you could be more successful than if you bounce from industry to industry, never achieving skill beyond "adequate"…
Freelance copywriting does it make you happy

Freelance copywriting: does it make you happy?

It seems like the dream, doesn’t it? Quitting your day job to write full time? What could be better than that? Well, for one thing, a regular, guaranteed pay check. But you get to employ your skills, while sitting at home, in your pyjamas.…
pay a freelance writer

How to get paid as a freelance writer

The problem with being a freelance writer or copywriter often lies not in getting the work, or doing the work, but in getting paid for the work. Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like…
how much should I charge

How much should a freelancer charge?

"What rate should I ask for?" is the most common question we get asked at The Collective by copywriters, art directors or designers. How much to charge for your freelance services is the million dollar question - of course asking for a million…
website speed

What are the 4 most common SEO mistakes?

Designers are supposed to be communication experts, but as with the mechanic’s car and the gardener’s garden, their own websites and Google ranking often leaves a lot to be desired. Paul Robbins, a SEO specialist at Inbound Interactive in…
tender - charity copywriting

Charity copywriting: Should creatives work for free?

"If you work in marketing or advertising...kill yourself" said Bill Hicks. "You have no rationalization for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Rid the world of your evil presence." Not…