Posts
Freelance copywriting: does it make you happy?
FreelancingIt seems like the dream, doesn’t it? Quitting your day job to write full time? What could be better than that? Well, for one thing, a regular, guaranteed pay check. But you get to employ your skills, while sitting at home, in your pyjamas.…
Crisis! What crisis? Why freelancers are the solution to growth for the world economy and your business
NewsWith European unemployment approaching 20 million – 12% of the available workforce – things aren’t getting any better any sooner in Europe. That goes double for Spain and Greece, where 1 in 4 people are now unemployed. Don’t even mention…
Copywriting do’s and don’ts (Pt II – the don’ts)
Content & Strategy Copywriting SkillsIn the second part of our 'Copywriting do's and don'ts' here, rather predictably, are five copywriting don'ts. Actually there are six (which ironically probably breaks the most important rule: Follow the brief! Oh well, rules are there to be…
Copywriting do’s and don’ts (Pt I – the do’s)
Advertising Content & StrategySometimes the things you see in print just make you cringe! How did the copywriter get away with that? What were they thinking.
So here's part one of 'Copywriting do's and don'ts'. Let's start with some things you've just got to do.
1.…
Going it alone: Five differences between ad agency copywriters and freelance copywriters.
Agency Life Freelancing Work HabitsAd agency copywriters and freelance copywriters do much the same job but enjoy very different lifestyles.
So, which is best? Here are five big differences... but tell us what you think in the comments box below.
1. Work security
Probably…
Not the normal tips for being a freelance copywriter
Copywriting Skills Freelancing Work HabitsMaybe it’s the economy but there’s been a lot more interest in the idea of making money as a freelance copywriter over the last year or so. While being a successful freelancer isn’t something you can learn completely from a €5 ebook,…
How to get started as a freelance copywriter
FreelancingWhat does it take to be a successful freelance copywriter? Apart from talent which you’re either born with or not, there are one or two things you can do for yourself.
Here are five things that'll help you get started as a freelance copywriter
1.…
Writing ads
Advertising Copywriting SkillsThe great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are.
For the newbie copywriter, here are a few basics about writing…
After 10 years in Holland, we’re finally the Dutch Copywriter Collective
NewsThat's right, after 10 years operating in the Netherlands we finally have a new Dutch language website. We began life in Amsterdam representing English copywriters in the Netherlands, then across Europe. And not soon after we added Dutch copywriters…
How to get paid as a freelance writer
FreelancingThe problem with being a freelance writer or copywriter often lies not in getting the work, or doing the work, but in getting paid for the work.
Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like…
Time off is overrated
Freelancing Work HabitsI was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually…
An insider’s guide to: transcreation
Content & Strategy Copywriting Skills TranscreationIn a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…