Posts

Crisis! What crisis? Why freelancers are the solution to growth for the world economy and your business

With European unemployment approaching 20 million – 12% of the available workforce – things aren’t getting any better any sooner in Europe. That goes double for Spain and Greece, where 1 in 4 people are now unemployed. Don’t even mention…
Copywriting don’ts

Copywriting do’s and don’ts (Pt II – the don’ts)

In the second part of our 'Copywriting do's and don'ts' here, rather predictably, are five copywriting don'ts. Actually there are six (which ironically probably breaks the most important rule: Follow the brief! Oh well, rules are there to be…
Copywriting do’s

Copywriting do’s and don’ts (Pt I – the do’s)

Sometimes the things you see in print just make you cringe! How did the copywriter get away with that? What were they thinking.So here's part one of 'Copywriting do's and don'ts'. Let's start with some things you've just got to do. 1.…
agency copywriters and freelance copywriters

Going it alone: Five differences between ad agency copywriters and freelance copywriters.

Ad agency copywriters and freelance copywriters do much the same job but enjoy very different lifestyles. So, which is best? Here are five big differences... but tell us what you think in the comments box below. 1. Work security Probably…
Not the normal tips for being a freelance copywriter

Not the normal tips for being a freelance copywriter

Maybe it’s the economy but there’s been a lot more interest in the idea of making money as a freelance copywriter over the last year or so. While being a successful freelancer isn’t something you can learn completely from a €5 ebook,…
get started as a freelance copywriter

How to get started as a freelance copywriter

What does it take to be a successful freelance copywriter? Apart from talent which you’re either born with or not, there are one or two things you can do for yourself. Here are five things that'll help you get started as a freelance copywriter 1.…
writing ads - notebook

Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing…
dutch copywriter collective

After 10 years in Holland, we’re finally the Dutch Copywriter Collective

That's right, after 10 years operating in the Netherlands we finally have a new Dutch language website. We began life in Amsterdam representing English copywriters in the Netherlands, then across Europe. And not soon after we added Dutch copywriters…
pay a freelance writer

How to get paid as a freelance writer

The problem with being a freelance writer or copywriter often lies not in getting the work, or doing the work, but in getting paid for the work.Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like…
overrated time off

Time off is overrated

I was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually…
transcreation guide

An insider’s guide to: transcreation

In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…
copywriting guide

An insider’s guide to: copywriting

In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these…