Posts

Routine, Keep on truckingmojoworking-copywritercollective

Copywriting and Covid-19: How to keep your mojo working

Being home is great. You don’t have to pay someone to prepare your food or cut your hair, it’s where your bed lives and, unless your flatshare is especially grim, you can use the bathroom in complete comfort. Who would ever leave? Assuming…
Many brands are no strangers to crisis management, but the global scale and continued uncertainty around COVID-19 is a first for us all.opywriter’s-perspective-copywritercollective

Crisis, communication and COVID-19

It’s currently a tough time for brands, this won’t come as a surprise seeing as it's a difficult period for most. In light of this, let’s spare a moment for the many celebrities currently imprisoned in their gilded cages, mansions and…
Write down the requirements. Most of us aren't starting from scratch.copywritingtips-copywritercollective

5 copywriting tips to put a little pep in your step

So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…