Tag Archive for: Apple
How to write copy for posters
Content & StrategyThe general rule when writing copy for posters is: “less is more”.
The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an…
10 of the best: Advertising Slogans
Content & StrategyAdvertising slogans have long been the pitch where brands and products are either made or broken.
A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times…
What’s branding got to do with copywriting?
BrandingBranding is often seen as being all about how a product looks – its logo, packaging, design and stuff like that. But, alongside the designer or art director, the copywriter also has an important part to play. You couldn’t imagine a Coca…
Why the world’s best brands are the world’s best brands
BrandingBrand image is probably the most important factor in what makes a company successful. Get it right and you can develop an enterprise that will become a world beater and a top known name. The world's best brands are an ever-changing chart but…
Why is branding so important?
BrandingAt the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company.Because what…
WordPress for websites: WordPress will give your SEO a boost
SEOWordpress websites are taking over. Good news for most freelancers, except web designers of course. Now anyone can design and edit their own website without paying thousands to the designer for the initial website, and then extra every time…