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Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice deployed by shady websites to drive traffic has now become a norm. Many big companies have also joined the race of maximizing number of clicks […]
Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing might be caring as far as digital content is concerned, but only if you’re sharing in the right way. There’s a fine line between sharing […]
Copywriter Martin Mol snagged the opportunity to interview Creative Strategist at MediaMonks, Jan Jelle de Boer to talk about all things, all mixed reality. It’s celebration time at the 25th Golden Drum Festival with a day’s full program of workshops, speakers, and as an absolute highlight good old ad-legend John Hegarty, who’s looking back on […]
Who I am a copywriter, content writer, and brand writer, and also a visual artist. I’ve written for most media, and for clients of all types and sizes, including Rolex, BMW, and Harman International. My favourite client at the moment is a local coffee shop, where they make the best espresso in the galaxy. This […]
The Right Words, Belfast: For words that sell! Like many copywriters, I took the scenic route to get to my destination. To be fair, I’m not sure there is any other route available because-let’s be honest-copywriting isn’ta profession that’s talked up by career guidance teachers before leaving school, is it? A profession you fall into…. […]
A young professional, communication student, copywriter, fight fan and a world traveller – I am Ville Vaajanen, and for three years I have been making my dreams of being a content strategist come true abroad. At the moment, I am not sure where I am. What I do know is that I am on a […]
I didn’t set out to be a copywriter. Like most things in life, it was the result of fate, timing and a little luck. (Good or bad luck, I’m still not sure.) My first foray into advertising came at a small, 10-person shop in Richmond, Virginia. It didn’t pay much – and by much, I […]
Hi, my name is Tim. I came into advertising at the tail end of the glory years. Heineken was refreshing the parts other beers cannot reach, and happiness was a cigar called Hamlet. My old man was a copywriter at a place called Garland Compton that was bought out in a reverse takeover by some […]
Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search engine results. While SEO is based on succinctly typed phrases containing keywords; VEO is voice-based mobile […]