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When it comes to long copy vs. short copy…long copy wins every time. It’s the “dirty little secret” of today’s most successful direct response marketers. And, one of the most highly contested debates in marketing. Has been for decades. The sticking point for most marketers has always been cost. Of course, in print advertising and […]
Agile methodology, a principle born in the software development industry, has made its way into the world of copywriting. It emphasizes flexibility, rapid iteration, and incremental development. Instead of churning out monolithic projects, agile copywriters build their content in small, manageable pieces, refining them as they progress. The result? Quicker adjustments in response to feedback […]
Turn features into benefits…it’s the direct-response industry’s best-kept secret for boosting sales. In fact, marketers who write about the deeper benefits sell more product and services. Why Features Aren’t Enough When it comes to selling, simply listing your product’s features just isn’t compelling enough. You see, features are the raw, unique characteristics of your product. […]
Freelance copywriting from the comfort of your home is a journey filled with creativity, independence, and endless opportunities to learn and grow. But before you get started, it’s essential to understand what it takes to succeed. In this guide, we’ll go through the critical steps and strategies for launching a successful home-based copywriting career. Identifying […]
Copywriting can be a wonderful career, and many businesses will require your services. While getting employment as a copywriter with a company can be a stable career option, there is also the opportunity to become a successful freelance copywriter in this field as well. If you are an individual who has always wanted to be […]
Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they ask, how much will it cost? THUNK. You crash back to reality, and your stomach fills with stones. How much should you quote? How long will the job take? How much […]
Edit Web Copy Direct on a Client’s Website. Explaining how you might improve the copy on a client’s website, showing a piece of highly polished web content in a Word doc or providing a new copy style for a website rewrite is all very well, but …. Instead, why not show a client exactly how your rewritten, revamped and […]
‘Should I work for free?’ It’s a question that plagues many beginner freelancers just starting out in their career. And it’s a good question. In a world that pushes the inexperienced towards internships and working for ‘exposure’, many new freelancers may feel pressured to offer unpaid services. But should they? It’s a loaded question and […]
There are many elements to consider when organizing a wedding. From selecting the perfect venue to choosing the right flowers, every aspect plays a crucial role in creating a memorable and magical experience for the couple and their guests. However, amidst the hustle and bustle of preparations, one aspect that is often overlooked is the […]
Top Industry: Fashion, Retail
Languages: English
Location: New York, USA
Top Industry: Fashion, Retail
Languages: English
Location: New York, USA
I wanted a copywriting primer on selling luxury consumer packaged goods for a client, so figured I’d share these copy writing secrets. Here goes: 1. Affluent buyers still love bargains. They may have gotten their money by being frugal, says copywriter Ruth Sheldon via Bob Bly, so it’s in their nature. Plus, getting a deal […]