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218

Bridge Sales and Motivation with Powerful Copy

POV: you’re standing in front of a vending machine and your eyes scan over the array of snacks behind the glass. You know you shouldn’t; you just ate lunch. But then you notice the tagline plastered on the machine: “Fuel Your Greatness.” Boom. Suddenly, that chocolate bar isn’t just a snack—it’s a ticket to your […]

220

10 questions to ask yourself when hiring a copywriting agency

You’re thinking about hiring a copywriting agency. You probably already know that it takes time and effort to produce quality content that helps you grow your business. You may have had a go in-house already and struggled to keep up with creating valuable content regularly. Or are you trying content marketing for the first time? […]

226

Mastering Voice Search: A Copywriter’s Guide to Optimization

Have you ever thought about optimizing your copy for voice search and speech recognition? Voice search optimization can increase exposure and engagement by making your material more voice-search friendly. These virtual assistants can respond to commands, provide us with information and assist users in the control of other electronics connected to main devices. According to […]