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Who I am a copywriter, content writer, and brand writer, and also a visual artist. I’ve written for most media, and for clients of all types and sizes, including Rolex, BMW, and Harman International. My favourite client at the moment is a local coffee shop, where they make the best espresso in the galaxy. This […]
“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise – email, blog post, even web page – without thoroughly thinking through the key issues needed to make that piece of writing work properly … before […]