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9

A/B Testing Methods to Improve Your Advertising Copy

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If you haven’t been asked to create multiple versions of an ad for an A/B test, you certainly will soon. A/B testing is a widespread process used to create more effective website designs, product features and ads. We’ve written this guest article for the Copywriter Collective in mind. Focusing on understanding the process of A/B […]

10

Copywriter of the Week : Chelsea

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Advertising is no longer reserved for moments of entertainment. Savvy brands understand that advertising is an accumulation of all the little impressions made on a user.   That’s because we slowly form opinions about brands long before we ever consider purchasing from them. How do they speak to users on social media? Is their website […]