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Wannabe diplomat turned copywriter (of sorts) By Melissa Ruggles Yep, that’s right. A long time ago I wanted to be a diplomat, for the American government no less. That all changed when I met a Dutchman and decided to stay here in The Netherlands. That was approximately 11 years ago and I can’t say that […]
Have you ever sat down to work on a job only to find yourself one hour later still pondering over where to begin? Do you have difficulty in understanding why some days you can churn out the work, where 5 hours feels more like 5 minutes, while on other days you simply can’t pen a […]
Marketing war is nothing new, but the Islamic State of Iraq and Syria (ISIS), the Sunni militant group that seized Mosul, Iraq, last June, and already rules an area larger than the United Kingdom, is re-writing the war marketing rule book by deploying a sophisticated social-media strategy, which seems to be working. But why wouldn’t […]