How to be a copywriter

learn-from-charles-darwin-copywriter-collective

What you can learn from Charles Darwin

“It’s not the strongest creative content that survives, nor the most intelligent. It is the one that is most adaptable to change.” Charles Darwin may very well be the most quoted person of the past 150 years. So, what’s the big deal?…

5 Must-Haves of A Good SEO Agency

Copywriting Skills

SEO increases a modern business’s website visibility, rankings, web traffic, authority, and visitor experience. These aspects will improve a company’s brand awareness and purchase intention. Since SEO is becoming a must in today’s digital…

Latest Tech You Need as a Freelance Worker

Copywriting Skills

In today's rapidly evolving digital landscape, freelancing has emerged as a preferred and viable mode of work for countless professionals seeking autonomy, flexibility, and the opportunity to pursue their passions. As the freelance workforce…

What Every Copywriter Needs For A Good Work Set-Up

Copywriting Skills

A well-equipped and organized workspace is crucial for copywriters to thrive in their creative endeavours and produce high-quality content. Creating an environment that encourages focus, creativity, and productivity can significantly impact…

The Freelancer’s Guide to Picking the Best Internet Provider

Copywriting Skills

Freelancing offers a remarkable world of flexibility, but it also comes with its unique challenges. Among the most pressing is ensuring a reliable internet connection. In an age where most freelance jobs rely heavily on online communication…

pizza-slice-great-sales-copy-copywriter-collective

The Pizza Slice Approach to Great Sales Copy

Content & Strategy Copywriting Skills

I’ve recently started working on a personal writing project. This can be tough for me to do because I always have a lot of copywriting projects going, along with other content that needs to be written for my business. So how do I fit this…

Are we witnessing a new wave of illiterate copywriters?

Copywriting Skills

I came across an uncomfortable Twitter thread recently. (Yes, I may be a little late to the party, but I can’t stop thinking about what I had witnessed.) For context, a number of copywriters have been sharing brand campaigns and highlighting…

write-strong-sales-letter-lead-copywriter-collective

Six Easy Ways to Write a Strong Sales Letter Lead

Content & Strategy Copywriting Skills

What’s the purpose of the headline? That’s right…to grab your reader’s attention. Without that, there’s no point in wasting time on the remainder of your sales letter or other copy. However, once you’ve mastered how to create…

perfect-sales-letter-copywriter-collective

The Perfect Sales Letter (Part 2) – 12 Key Components

Content & Strategy Copywriting Skills

Occasionally, I’m asked the question, “How long should a sales letter be?” My answer every time is…”as long as it needs to be to make the sale.” That means, you’ll require ample space to build a relationship…make bold claims…prove…