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How to be a copywriter

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The Pizza Slice Approach to Great Sales Copy

I’ve recently started working on a personal writing project. This can be tough for me to do because I always have a lot of copywriting projects going, along with other content that needs to be written for my business. So how do I fit this…
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Are we witnessing a new wave of illiterate copywriters?

I came across an uncomfortable Twitter thread recently. (Yes, I may be a little late to the party, but I can’t stop thinking about what I had witnessed.) For context, a number of copywriters have been sharing brand campaigns and highlighting…
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Six Easy Ways to Write a Strong Sales Letter Lead

What’s the purpose of the headline? That’s right…to grab your reader’s attention. Without that, there’s no point in wasting time on the remainder of your sales letter or other copy. However, once you’ve mastered how to create…
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The Perfect Sales Letter (Part 2) – 12 Key Components

Occasionally, I’m asked the question, “How long should a sales letter be?” My answer every time is…”as long as it needs to be to make the sale.” That means, you’ll require ample space to build a relationship…make bold claims…prove…
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Powerful B2B Copywriting Strategies That Drive Conversions

The cornerstone of any successful B2B marketing campaign is effective and engaging content. While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content…
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Top 5 paraphrasing tools to strengthen your copywriting skills

Some paraphrasing tools have great importance in the copywriting field to make your work engaging and appealing. For example, a copywriter has to write multiple blogs and articles on the same topic or related topics. In such a case, he might…
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Long Copy vs. Short Copy: Which Converts Better?

When it comes to long copy vs. short copy…long copy wins every time. It’s the “dirty little secret” of today’s most successful direct response marketers. And, one of the most highly contested debates in marketing. Has been for decades. The…
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The Agile Copywriter’s Guide to Delivering Top-Notch Content, On Time

Agile methodology, a principle born in the software development industry, has made its way into the world of copywriting. It emphasizes flexibility, rapid iteration, and incremental development. Instead of churning out monolithic projects, agile…
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Work for one of the top 5 industries for copywriting and make a packet!

Focusing on a couple of core industries can be a wise strategy. If you can develop strength in one and become the expert of it, you could be more successful than if you bounce from industry to industry, never achieving skill beyond "adequate"…

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