Creative Insights
Creative thinking from the world’s leading copywriters

Freelance Writing Tips: How to Make Your Personal Brand More Accessible
Branding Copywriting Skills FreelancingThe life of a freelance writer can be exceptionally tough. Especially when the hunt for new clients seems to yield little hope. Even when you do find an avenue to explore, managing new writing gigs (or streamlining your existing routine) isn’t…

10 STEPS TO WRITING A MARKETABLE STORY
Content & StrategyBefore you say anything, I don’t personally believe there is a definitive list of 10 simple tricks to make you write the next best-selling book or blockbuster hit.
So much goes into every book and screenplay that each finished story is…

Preparing to Protect Yourself While Traveling as a Freelancer
Copywriting Skills FreelancingOne of the greatest benefits of being a freelancer is the ability to work from anywhere. Traveling as a freelancer allows you to see the world, experience new cultures, and live out your dreams. All while making money to support your lifestyle.…

How to Boost Your Productivity as a Copywriting Entrepreneur
Copywriting SkillsRunning your own copywriting business or working as a freelance writer can be hard work. Unlike being employed by a company, a copywriting entrepreneur has to take care of all the different business tasks yourself. That includes everything from…

8 Copywriting Podcasts to Improve Your Writing
Copywriting SkillsIf you are a copywriter, then learning new things that will improve your writing is a super important part of your job. We all know that reading a variety of different texts can improve our writing skills over time but what other things can…

How to Grow Your Website’s Online Presence with SEO
Content & Strategy Copywriting Skills SEOYou can't have a stable online presence for your website without an SEO plan. From social media posts to creating content on your site seen by the search engine, you need a call of action to help you build brand awareness. It takes time to create…

Must-have Freelancing Skills for Writers in 2021
FreelancingFrom the profoundly fulfilling to the despairingly dull, the life of a freelance writer can twist and turn without warning. In many ways, successful freelance writers need to possess an all-encompassing skill set. One that allows them to navigate…

How to Clearly Distinguish Your Copywriting from “Content Mill” Writing
Copywriting SkillsBill Gates once wrote that “content is king”. This was way back in 1996, but it remains truer than ever today. As a result, modern writers are constantly competing with one another. Some content mills churn out hundreds of articles a day;…

5 SEO Tricks to Use for Better Website Content
Copywriting Skills SEOAre you interested in increasing the amount of organic traffic to your company's website? Everyone has this thought, so you need to put good SEO practices in place. When it comes to search engine optimization (SEO), better is better (SERP).…
