Creative Insights

Creative thinking from the world’s leading copywriters

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How to Boost Your Productivity as a Copywriting Entrepreneur

Running your own copywriting business or working as a freelance writer can be hard work. Unlike being employed by a company, a copywriting entrepreneur has to take care of all the different business tasks yourself. That includes everything from…
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8 Copywriting Podcasts to Improve Your Writing

If you are a copywriter, then learning new things that will improve your writing is a super important part of your job. We all know that reading a variety of different texts can improve our writing skills over time but what other things can…
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How to Grow Your Website’s Online Presence with SEO

You can't have a stable online presence for your website without an SEO plan. From social media posts to creating content on your site seen by the search engine, you need a call of action to help you build brand awareness. It takes time to create…
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Must-have Freelancing Skills for Writers in 2021

From the profoundly fulfilling to the despairingly dull, the life of a freelance writer can twist and turn without warning. In many ways, successful freelance writers need to possess an all-encompassing skill set. One that allows them to navigate…
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How to Clearly Distinguish Your Copywriting from “Content Mill” Writing

Bill Gates once wrote that “content is king”. This was way back in 1996, but it remains truer than ever today. As a result, modern writers are constantly competing with one another. Some content mills churn out hundreds of articles a day;…
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5 SEO Tricks to Use for Better Website Content

Are you interested in increasing the amount of organic traffic to your company's website? Everyone has this thought, so you need to put good SEO practices in place. When it comes to search engine optimization (SEO), better is better (SERP).…
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5 Tips To Be A Better Copywriter

In today’s world, online marketing for most types of businesses simply cannot be conducted without the wonders of professional copywriting. That being said, copywriting is no walk in the park. It requires proficiency in a number of key skills.…
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What Are the Benefits of Choosing a Niche as a Freelance Writer?

There are generalist freelance writers and there are niche freelance writers. The former writes on a broad range of topics, flexing their quick learning skills as a way to attract clients in multiple industries. The latter focuses their work…
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15 Tips for a First-Time Freelancer

Becoming a freelancer is great. Honestly, who doesn’t want to be their own boss? Freelancing is an exciting career path, as you get to experience a lot more freedom compared to the traditional worker. However, this doesn’t mean that the…

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