Hello, I’m Shereen, Arabic copywriter

Starting as a Creative Copywriter at Memac Ogilvy & Mather, I was responsible for developing creative advertising ideas and concepts, often in partnership with art directors, and liaising with clients and interpreting their briefs to write clear, persuasive and original copy. I had the chance to work for major local and international brands including Arab Bank, Royal Jordanian Airlines, Mercedes-Benz, IKEA, LG Electronics, and Zain Telecommunications, and overseeing their campaigns from production till completion. During my employment, I was nominated to take part in various workshops; one of which was The Power of Storytelling, run by Speakers’ Corner in Beirut – Lebanon. I mention this because it made quite an impact on my career path, where I started incorporating stories to make a greater influence and a stronger connection with the audience.