Starting as a Creative Copywriter at Memac Ogilvy & Mather, I was responsible for developing creative advertising ideas and concepts and liaising with clients and interpreting their briefs to write clear, persuasive and original copy. I had the chance to work for major local and international brands and overseeing their campaigns from production till completion. During my employment, I was nominated to take part in various workshops; one of which was The Power of Storytelling, run by Speakers’ Corner in Beirut – Lebanon. I mention this because it made quite an impact on my career path, where I started incorporating stories to make a greater influence and a stronger connection with the audience.
Shereen’s Copywriter Portfolio
Industries & Clients
Automotive
Mercedes-Benz, Infiniti, Nissan
Electronics
LG Electronics, Samsung
Energy/Fuel
Total Gas Station
Entertainment
TAJ Cinemas
Financial
Arab Bank
Food and Drink
G Carbonated Drink, Yo Iced Coffee, Teeba Dairy, Tropicana Juice
Home and Garden
IKEA
IT/Telecoms
Zain Telecommunications, Wataniya, Ooredoo
Leisure
The Boulevard Arjaan by Rotana
Media
Seagulls, Mood FM, Beat FM
Non-Profit
Al Aman Fund for The Future of Orphans
Property/Construction
Abdali Investment & Development, Saraya Holdings, The Boulevard
Retail
TAJ Lifestyle Center
Transport
Royal Jordanian Airlines
Agencies as an employee
Memac Ogilvy & Mather
Media types
Brand guidelines, Corporate identity, Presentations, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover
Agencies as a freelancer
Cheil Worldwide
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