Hello, I’m Peter, an American copywriter

I’m a Creative Director with 12+ years of ad agency experience developing concepts and campaigns for Google, Honda, Disney, T-Mobile, Captain Morgan’s, NBA and others.

I’ve worked in both the B2B and consumer facing space across media and industry. The challenge of turning a strategy into a well executed idea that catches eyeballs and interest is what makes it most fun — from crafting a broad campaign platform to TV, digital and lower funnel tactics.

Shaping a story to solve a marketing problem needs to work top to bottom. That’s the lens I look through on any project. Whether part of a team, or directing one through the process.