Hello, I’m Nelson, a Chinese copywriter

I live in Beijing, China.

I’m a Singaporean creative director

Hey there! My name is Nelson and I’m a native Singaporean living and working in the Great “Fire” Wall of China” – Beijing. I came here 7 years ago on a job offer with a bonus on being able to catch the 2008 Olympics but ended up staying here a little much longer then expected.

In my younger days, i graduated in Visual Communications, majoring in advertising and graphic design. I also worked in a couple of ad agencies before ending up in my current job specialising in automotive events and ads. I love typography, and always use it to full extend in my everyday work & life. I’m always looking out for new projects, collaborations, fun stuff or even making new friends.