Hello, I’m Nelson, a Chinese copywriter

I live in Beijing, China.

I’m a Singaporean creative director

Hey there! My name is Nelson and I’m a native Singaporean living and working in the Great “Fire” Wall of China” – Beijing. I came here 7 years ago on a job offer with a bonus on being able to catch the 2008 Olympics but ended up staying here a little much longer then expected.

In my younger days, i graduated in Visual Communications, majoring in advertising and graphic design. I also worked in a couple of ad agencies before ending up in my current job specialising in automotive events and ads. I love typography, and always use it to full extend in my everyday work & life. I’m always looking out for new projects, collaborations, fun stuff or even making new friends.

Skills

Nelson’s Copywriter Portfolio

Language

Native English and Chinese

Other Languages

Thai, Japanese

Industries & Clients

Automotive
Beauty/Cosmetics/Perfume
Electronics
Energy/Fuel
Entertainment
Event organisation
Fashion
Financial
FMCG, non food
Food and Drink
Government
Healthcare
Industry/Chemical
IT / Telecoms
Leisure
Luxury goods
Media
Non-Profit
Property / Construction
Recruitment
Retail
Services
Transport

Discipline(s)

Ad & Branding Copywriter

Awards

1999 IPA Effectiveness, BT
1999 Roses, Airtours, Press
1999 PANI, Energy Trust, Press
2001 PANI, BT, TV
2001 PANI, BT, Outdoor
2001 PANI, The Watch Store, TV
2001 PANI, Hastings Hotels Press
2002 Channel 4 World’s Top 100 banned ads, The Watch Store, No.9
2003 IPA Effectiveness, BT Broadband
2003 PANI, PSNI, TV
2003 PANI, PSNI, Press
2003 PANI, BT, TV
2003 PANI, BT, Press
2003 PANI, BT, Outdoor
2003 PANI, BT, DM
2003 PANI, NHS, Press
2003 PANI, PGA, Outdoor
2003 PANI, Department of Education, Outdoor
2003 D&AD, BT, DM [in book]
2005 IPA Effectiveness, Police Service of Northern Ireland
2005 IPA Effectiveness, Crimestoppers
2007 IPA Effectiveness, Hastings Hotels
2007 IPA Effectiveness, National Trust
2007 Chartered Institute of Marketing, Hastings Hotels
2007 PANI, Irwins Bakery, Press
2007 PANI, Department of the Environment, TV
2007 PANI, BT, Radio
2007 PANI, BT, TV
2007 PANI, Merc Partners, Press
2007 PANI, PSNI, Press
2007 PANI, National Trust, Outdoor
2007 Campaign, BT, TV
2007 Campaign, Department of the Environment, TV
2008 IPA Effectiveness, Home Office
2010 Chartered Institute of Marketing, Fleet Financial
2012 PANI, Kia, Press
2013 Property Marketing Awards, Fitzroy Place, Grand Prix

Media types

Animation
Annual reports
Ambient Outdoor
Articles/ Editorials
B2B communications
Brand/Corporate identity
Brand Names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Logos
Manuals
Newsletters
Packaging
Point of sale
Presentations
Press Releases
Print/Post Ads
Radio Scripts
TV/Video
Sales/ Corporate Brochures
Slogans
Speeches
TV/ Video Scripts
Static Web Pages/ Websites
Keynote Presentations

Other
Detail/sales aids/ E-detail/ Sales Aids

Agencies as a freelancer

The Opposite House; TBWA; Apple

Agencies as an employee

Leo Burnett; Ogilvy & Mather; Iris Nation; Interone/BBDO; George P Johnson

Want to see more copywriters like Nelson? Here are some suggestions:

Chinese copywriter needed? Nelson is the writer for you

So you’re looking to hire the best freelance creative copywriter you can find? Nelson is one of the most experienced writers in Singapore, with many years of experience working freelance across China.

His areas of expertise include Beauty, Property and IT, although he has worked in many more sectors, and is willing and able to learn more about the area you operate in.

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