After a youth misspent on the beaches of Sydney, working on stories as well as my tan, I won a fiction competition and the cost of a ticket to London.
After starting as an editor for the Guardian Media Group I moved to brand agency The Nest and now specialise in both branding and editorial. During four years in-house with Jamie Oliver, I was able to indulge my love for both food and language. My work on the launch of several new retail brands involved tone of voice development, product naming, packaging, catalogues, online, promotions and point of sale.
In every project, I’m a champion for the possibilities of language and its ability to create deep emotional connections, while telling important stories at the heart of the brand.
