I started my career as an Arabic copywriter in PR, writing press releases, then moved on to work for one of the most prolific Arabic socio-economic magazines based in London, writing reviews of films, theatre plays, books and fashion; covering the London and Milan fashion weeks, and interviewing designers.
I then set up an Advertising Consultancy for producing commercials for the Middle East, working with some of the most successful international advertising agencies in London and New York, on several campaigns and projects, from copy-writing to post-production, TV & Radio Ads to corporate videos and documentaries. As a VO artist myself, I record commercials, (lip-syncing/dubbing etc.), tutorials, corporate videos, and telephone prompts and I am the voice behind the Arabic-speaking Honda GPS.