Marketing & PR

Read about the posts about the category Marketing & PR of How to be a copywriter by Copywriter Collective.

feel-overwhelmed-things-could-business-copywriter-collective

Do You Feel Overwhelmed By All The Things You Could Do With Your Online Business?

Tell me if this feels familiar…You are starting or growing a new online business. You frequently have conversations with other people who also have a business, and walk away with lots of ideas. Every time you go online and watch your…
better-media-marketing-school-internet-copywriter-collective

Which Is Better: New Media Marketing Or Old School Internet Marketing?

I received an email recently from one my newsletter subscribers named Zsolt, who is from Hungary. He had a really great question regarding what business models still work online. Specifically, he was referring to the more social web 2.0…
red-bull-copywriter-collective

Red Bull – Gives you Wings?…

The recent lawsuit brought back old marketing discussions I used to have about Red Bull. Though I’m not going into detail about the legal case here, it was interesting to note that the overall underwhelming nature of the product was called…
digital-marketing-invest-in-copywriter-collective

10 Digital Marketing Assets You Need To Invest In Today

Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and…
discover-hot-buttons-convince-target-market-buy-copywriter-collective

9 Ways to Discover the Hot Buttons That Convince the Target Market to Buy Now

When marketing, you inevitably experience some campaigns succeeding far beyond your expectations while others hit without much response at all. What makes the difference? In many cases, it's whether or not you appealed to the hot buttons of…
digital-start-ups-learn-copywriter-collective

3 Digital Start-Ups That Made it Big (and what you can learn from them)

Success and financial freedom are often mentioned. Some feel like they have achieved it but want more and are afraid of losing it tomorrow. They are the successful but paranoid. So they keep going hard. Others sense they are never going…
musicians-writers-entertainers-creatives-make-living-free-music-copywriter-collectivemusicians-copywriter-collective

David Hooper, Author Of The “Six Figure Musician” Explains How Musicians, Writers, Entertainers And Creatives Can Make A Living In A World Where Everything Is Free

This was a thoroughly enjoyable conversation podcast interview, with David Hooper, a musician turned music marketer. David, born in Nashville, has been involved in the music industry on some level for his entire life. [ Download MP3 |…
connect-marketing-copywriter-collective

Connect the Dots: 9 Ways to Better Connect Your Marketing

Does your school marketing connect the dots for your prospects? Individually, each of your marketing pieces makes sense: you had a need and you filled it. You have your brochure, your website, and even your Facebook or Twitter account. Check,…
black-swan-marketing-copywriter-collective

Black Swan Marketing: The Power of What You Don’t Know

Picture this: An old friend you have not seen in many years invites you over to his house for a dinner party. It is in the swankiest part of town. A valet wearing a red tie takes your keys upon arrival. You walk through the front doors…
competitive-advantage-copywriter-collective

What Is Your Competitive Advantage?

Research suggests that you’re exposed to over 5,000 ads every single day. But, don’t worry about how you deal with all that marketing clutter. Think about your prospects, customers, and clients. That’s a lot of ads, announcements,…