Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

copywriting-get-readers-copywriter-collective

Going with the flow – copywriting to engage the reader from start to finish

I’ve not been on a copywriting course. I don’t read every single tips and tricks article that gets published around my area of expertise. My success stems from three things:- Engage the reader, getting an understanding of what the reader…
website-copywriting-iceberg-theory-copywriter-collective

Struggling With Your Website Copywriting? Try The Iceberg Theory

Copywriting is hard work for anybody other than a copywriter.Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you.Ernest Hemingway, one of…
pro-inbound-copywriter-collective

9 Essential Traits of a Pro Inbound Copywriter

Whether you’re looking to hire an inbound writer, or become one yourself, there are a handful of key copywriting competencies that are essential to inbound marketing. 9 Traits of an Inbound Copywriter 9. Stellar Research Skills Inbound marketing…
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5 tips to clarify what a copywriter actually does

What can be achieved through copywriting?When people come to me and ask what can be achieved through copywriting, my answer is always the same: “Anything.”I say this not in an attempt to be elusive or to proverbially blow my own trumpet,…
free-tips-copywriter-collective

9 Free Copywriter Tips For You

 When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected!Copywriting is the most important part of Content Writing. When we mention…
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The Often Forgotten Viral Content Marketing Tactic

It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range!But I needed…
write-powerful-copy-easily-copywriter-collective

How to Write Copy That Sells – Use Benefits

As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their…
write-powerful-copy-easily-copywriter-collective

Write Powerful Copy Quickly and Easily

Get a head start with your copy with our copywriting cheat sheet. Print this off to check that you are using the most powerful approaches to communicate with and stimulate action from your target market. Engaging your market will not only result…
content-marketing-lessons-copywriter-collective

10 Content Marketing Lessons from The World’s Fastest Growing Websites

The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated and are applying the technology of the social web.Buzzfeed, Upworthy and the humble blogs of this world are the new content kings.…
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How to use user-generated content to spark social conversation

Let’s be honest. Every social media marketer dreams about the day when the video, picture, gif, or post will go “viral.”NOTE: Viral is in quotes because it’s such a gross, ugly term for something so desired online. Going viral won’t…
copywriting-pet-peeve-copywriter-collective

Copywriting Pet Peeve Numero Uno

There are a lot of things that annoy me.People who chew so loudly I can hear them on the other side of the restaurant. Arrogance in any style or form. Air conditioning blasting through the vents so hard that it makes you put a sweater…
content-marketing-rules-copywriter-collective

10 New Age Rules of Content Marketing

Marketers might continue to hail content marketing “King,” but that doesn’t mean this powerful strategy won’t continue to evolve.In fact, it’s changing every single day.As a business owner, you have to keep up with the constant…