Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

advertising-learned-guinness-beer-copywriter-collective

Copywriting Tips For Advertising Learned From Guinness Beer

If you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse is the biggest tourist attraction…
never-write-article-about-copywriting-copywriter-collective

Why this copywriter will never write an article about copywriting

There, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way.Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you…
polish-writing-copywriter-collective

7 Ways to Polish Your Writing and Get Your Message through as Fast as Lightning to Men and Women from every Walk of Life

  How to Become a Lean Mean Editing Machine Reading is a conversation between two people. In a face to face conversation one can ask and answer questions to clarify and complete the meaning and move on. When it comes to reading this isn’t…
manual

25 tips for writing the user experience

So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are…
quotes-write-content-crisper-copywriter-collective

How quotes can make your written content crisper

Using direct quotes from relevant people can help boost the credibility factor of your articles and blog posts. But they are easy to get wrong. Here’s how to avoid that…Just like references in academic writing, quotes add grunt whatever…
broken-writing-plan-lead-success-copywriter-collective

The Writing Life — Can a Broken Writing Plan Lead to Success?

As I was getting ready to write this post, I took a look at what happened to my writing plan and goals for 2014.You see, in 2014 had a VERY aggressive plan, wanting to complete a number of books along with regularly writing on the blog.…
use-zimmer-frame-phrases-copywriter-collective

Why it can be OK to use Zimmer frame phrases

Most professional business writers turn purple in the face when they read cliché phrases like “at this moment in time,” screaming “why the hell not just write ‘NOW ?'”Yes, I do, too. However perhaps it’s because I’m getting…
good-bad-copywriting-copywriter-collective

A Web Designer Asked: How Can You Tell If You Have Either a Good Copywriter or a Bad One? Copywriters of All Stripes Raced to Answer This Question

A web designer recently asked a question in “Advertising Copywriting” and “Copywriter’s Beat,” two very popular copywriting linkedin groups.   He quickly received a large number of answers.  The question was:  “How can you…
blogs-freelance-copywriter-collective

15 Blogs for Freelance Copywriters to Run to When They Need Answers

If you asked freelance copywriters, even some new ones, to name the blogs that give them the most value in terms of their freelance professions, they’d probably name the blogs of the usual suspects: Seth Godin, Chris Brogan, Brian Clark, Brian…
website-blog-copywriter-collective

A website without a blog is like a body without a soul

An updated blog marks the pinnacle of engagement for your website. And with so many sites out there competing against each other, can you afford to manage a website without a blog?Let’s take a look at some facts:According to HubSpot:…
government-teach-poor-letter-writing-copywriter-collective

4 things the Government can teach you about poor letter writing

I recently received this letter from Simon Crean. Its purpose was to tell me that after the next Federal election, my home will no longer be in his electorate of Hotham.Even though this news does not interest me greatly, it is important…
freelance-copywriter-collective

How to freelance as a copywriter

Ten things to get your head around if you really, really, really want to be a freelance copywriterMention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…