Branding

Read about the posts about the category Branding of How to be a copywriter by Copywriter Collective.

r-effect-copywriter-collective

The “R” Effect

When naming a company or brand, people like to be clever. In many ways... this can be fun and cool for the public. However, we all know that if people continuously copy a trend, eventually that trend loses its power. The "R" Effect... Today…
create-slogan-get-noticed-copywriter-collective

How to Create a Company Slogan that Will Get You Noticed

I'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless.You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…
bad-date-syndrome-copywriter-collective

Bad Date Syndrome

When I do branding seminars I have one slide that leaves the room silent. It's a picture of an over-bearing man with a bored looking woman. A title over the top says: Are you a bad date? I usually invite the audience to raise their hands in…
top-shared-content-marketing-resources-could-transform-business-copywriter-collective

Top 10 Most Shared Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself”As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing…
influencer-making-insights-copywriter-collective

7 Influencer Marketing Insights You Need to Know Today

It was an invitation.Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.“I think you are doing a great job with your blog and hope that you can share that with businesses here in New…
social-media-hard-truth-copywriter-collective

The Hard Truth About Social Media And What You Need to Do About It

It had been done.The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed.  I was live.Then something happened.People I hadn’t…
powerful-pr-trends-copywriter-collective

5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones.Feeling left out.Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence…
hype-brand-story-copywriter-collective

Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…
starbucks-race-campaign-bad-idea-copywriter-collective

Starbucks Race Campaign – A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…
brand-maker-keeper-copywriter-collective

Brand Maker or Brand Keeper?

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In…
emotional-brands-copywriter-collective

What’s Your Emotional Brand?

I’m reading  The Dream Society, the 1999 futurist essay by Rolf Jensen of the Copenhagen Institute of Futures Studies. It bears the subtitle “How the Coming Shift from Information to Imagination Will Transform Your Business," and it’s…
relevant-news-noise-copywriter-collective

Are you news or noise? Be relevant – it matters!

News is when you have something original to say. Noise is when you don’t. Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself…