Branding

Read about the posts about the category Branding of How to be a copywriter by Copywriter Collective.

influencer-making-insights-copywriter-collective

7 Influencer Marketing Insights You Need to Know Today

It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New…
hype-brand-story-copywriter-collective

Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…
starbucks-race-campaign-bad-idea-copywriter-collective

Starbucks Race Campaign – A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…
brand-maker-keeper-copywriter-collective

Brand Maker or Brand Keeper?

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In…
socratic-dialogue-communication-brief-copywriter-collective

From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…
exclamation-mark-copywriter-collective

WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks. The world’s most over-used punctuation mark has a lot to answer…
public-perception-general-mills-copywriter-collective

Public perception – How General Mills Shot Itself in the Foot Over and Over

The New York Times broke the news about new General Mills legal terms on April 16. Here’s a portion of the “announcement” from the General Mills website: We’ve updated our privacy policy. Please note we also have new legal terms which…
favourite-brand-not-in-shop-copywriter-collective

My favourite brand – and why you’ll not find it in a shop

For years, I have spent my time researching which type of ‘brand’ is right for me – for everything I buy. From clothes to food to music to video games, everything I love in my life is dictated by some form of brand. If I want to buy…
brand-activation-copywriter-collective

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…
branding-advice-clients-copywriter-collective

Secret Branding Advice They Don’t Teach in Business School

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding…