Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

bridge-sales-and-motivation-with-powerful-copy-copywriter-collective

Bridge Sales and Motivation with Powerful Copy

POV: you’re standing in front of a vending machine and your eyes scan over the array of snacks behind the glass. You know you shouldn’t; you just ate lunch. But then you notice the tagline plastered on the machine: “Fuel Your Greatness.”…
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Copywriting in 2025: How to beat AI and short attention spans

What’s the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent.Copywriting was never easy—with scatter-brained know-it-all clients—but lately it feels that things have gone up…
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6 Tips to Keep Your Copywriting Lean, Focused and SEO-Friendly

As with any creative process, copywriting often generates a significant amount of content which doesn’t make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. What…

Problematic Language and Vague Rhetoric in the Tech Industry

A few weeks ago, my friend invited me to join him at a Barcelona job fair. Procrastination got the better of me and I tagged along on a morning jaunt. The majority of the exhibitors were tech companies, which comes at no surprise considering…
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Mastering Voice Search: A Copywriter’s Guide to Optimization

Have you ever thought about optimizing your copy for voice search and speech recognition? Voice search optimization can increase exposure and engagement by making your material more voice-search friendly.These virtual assistants can respond…

Why Knowing Your Buyer Persona is Vital to Creating Effective Copy

Imagine you’re doing door-to-door sales. You’re about to knock. But you know nothing about the person who’s about to answer. You don’t know their name, gender, background, age, profession, or anything. How are you going to sell them…
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How Writers Can Use Personal Branding to Increase Their Visibility

The world of writing can be a difficult one to permeate. Even once you feel like you’ve gotten a foothold with some regular work in the industry, making that leap to being an entirely independent freelance writer can be challenging. Part of…
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Creativity and Tech Overload as a Freelance Copywriter

We now live in a digital-first world and with that freelance copywriters have access to a wealth of technology that is designed to make copywriting a lot easier. From AI writing assistants (Grammarly and Word Tune) to project management software…
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SEO Copywriting Best Practices: Balancing Keywords and Creativity

Due to advanced technology in the current world, it has become crucial to come up with a content writing services known as SEO copywriting. But let’s be honest here – it is almost always a challenge as a writer to balance the need to include…

Invoicing is an Essential Part of Freelancer Life

Invoicing is an essential part of freelancer life. Because without an invoice, you won’t get paid. Creating and sending invoices is essential for maintaining a professional relationship with your clients. Not only this, but maintaining an…
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3 Tools to Boost Copywriters Productivity: Take your work process to the next level

As a copywriter, I find myself bogged down in mundane, admin tasks, when I should be devoting more time to creative writing. There seems to be no way around them, and every day they slow me down and disrupt my creative flow. Here are a few smart…
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How Flow States Can Help You as a Freelance Copywriter

The life of a freelance copywriter isn’t always all it’s cracked up to be. Sure, we can set our own hours, and “work from anywhere,” but this lack of structure can sometimes lead to procrastination, inefficiency, and writer’s block…