Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

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Copy You Wish You Wrote

Do you ever see a piece of copy and you think to yourself, ‘Damn, I wish I wrote that’?IKEA - Tomorrow Starts Tonight Copywriting is all about twisting meaning in clever ways, and IKEA absolutely nails it with their Tomorrow Starts…
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Procrastination: The Freelancer’s Path to Success… Eventually.

​​In the past few days (...weeks), procrastination has become my overly familiar bedfellow. So-much-so that I had to write an article about it.Growing up, the traditional school curriculum treated procrastination as a sign of weakness.…
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How to Craft a Winning Video Content Strategy for Copywriters to Drive Traffic and Boost Sales

Today, video content accounts for more than 82% of online traffic. Therefore, video content is no longer a luxury. After all, "marketing is not anymore about the stuff that you make, rather the stories you tell." - Seth Godin, author.You…
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10 Steps to Content Mapping Mastery + 5 Tools

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate,…
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B2B Copywriting for Software and SaaS Companies: Strategies That Convert

B2B copywriting for software and SaaS companies isn’t as simple as writing about puppies or pizza. It’s more like explaining a high-tech gadget to someone who’s never seen one before—but with a twist. Your job is to take complicated…
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15 Content Marketing Trends That Need Your Close Attention

Content marketing is entering a dangerous new phase.It’s heading into a trough.You could call it……the dip of disillusionment.For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing…
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Cloud, Clients, and Chaos: Managing Your Digital Copywriting Hub

So, you've decided to run a digital copywriting hub. Congratulations! You now live in the cloud, surrounded by clients who think deadlines are mere suggestions and an ever-growing pile of Google Docs and Slack messages. Managing it all? Well,…
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Copywriters Ask: Will AI Take My Job?

How copywriters Can Thrive in the Age of AI: Embrace the Future, Don’t Fear It. The rise of AI writing tools like ChatGPT has left many copywriters wondering: Is my job at risk? The truth is, AI isn’t here to replace you—it’s here to…
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Bridge Sales and Motivation with Powerful Copy

POV: you’re standing in front of a vending machine and your eyes scan over the array of snacks behind the glass. You know you shouldn’t; you just ate lunch. But then you notice the tagline plastered on the machine: “Fuel Your Greatness.”…
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Copywriting in 2025: How to beat AI and short attention spans

What’s the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent.Copywriting was never easy—with scatter-brained know-it-all clients—but lately it feels that things have gone up…
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6 Tips to Keep Your Copywriting Lean, Focused and SEO-Friendly

As with any creative process, copywriting often generates a significant amount of content which doesn’t make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. What…

Problematic Language and Vague Rhetoric in the Tech Industry

A few weeks ago, my friend invited me to join him at a Barcelona job fair. Procrastination got the better of me and I tagged along on a morning jaunt. The majority of the exhibitors were tech companies, which comes at no surprise considering…