Tag Archive for: creative talent

A single red chair on a bare concrete floor

Brand Positioning Consultant: Is ‘Different’ Overrated?

In a UK survey of computer users, 77% of Apple users did not see the brand as unique, according to a chart the Ehrenberg-Bass Institute republishes from the work of Jenni Romaniuk, Byron Sharp and Andrew Ehrenberg. Apple. The brand every positioning…
Rows of empty black chairs in tiered seating, shot in black and white

Copywriting Agency: What Clients Want and Rarely Get

Ask senior marketers what they most want from an agency's thinking and 77% will tell you it's "challenging our brief and assumptions." Ask how many actually get it, and the answer is 43%. That's from a July 2026 IPA and Tracksuit report built…
A dimly lit restaurant table laid with glasses and plates, chairs empty, warm light in a dark room

B2B Copywriting Services: Write for the Person Who Must Defend It

A few years ago a client in industrial software told me why they’d chosen a particular proposal. It wasn’t the best written. It wasn’t the cheapest. It was the one their finance director could read out loud in a meeting without wincing. I’ve…
A single lit window glowing amber in a dark apartment building at night

Boutique Copywriting Agency: What Small Lets You Refuse

A boutique copywriting agency isn't a smaller version of a big one. It's built to refuse briefs, and that's why the work it recommends is better.
A brass plate engraved RÉSERVÉ on a dark polished table, lit from one side

How to Hire a Freelance Copywriter Who’s Already Booked

Want to hire a freelance copywriter? After 20 years placing writers, here's why the best ones are booked, and how to get one anyway.
A single white chess king lit by one light source on a dark board

A Brand Consultant’s First Question: Who Are You Willing to Lose?

Every brand consultant asks who you're for. After twenty years placing brand strategists and writers, I think the real question is who you're willing to lose.
An empty, dimly lit conference room lit by a chandelier, waiting for a pitch meeting to begin

What Agencies Want From a Copywriting Agency

Half our briefs come from other agencies. What they want from a copywriting agency isn't writing — it's a name they can put in the room on Thursday.
A row of identical numbered metal mailboxes, one of them open — a visual metaphor for choosing one name from a shortlist of interchangeable candidates

The Shortlist Is the Worst Way to Hire a Copywriter

A marketing director rang me last month with a request I've had a thousand times. "Send me three writers. I'll pick." It's an entirely reasonable thing to ask. It's how you buy nearly everything else — three builders' quotes, three agencies…
Retro cassette tape — a story copied from copy to copy loses fidelity with every retelling

Your Brand Narrative Is What Strangers Can Repeat

Before we match a writer to a company, I do something that sounds almost too simple to bill for. I ask three people at that company — usually the founder, the head of sales, and whoever runs marketing — to tell me what the company does and…
Red neon open sign glowing in a dark shop window at night

SEO Copywriting Services: Why Ranking Is the Cheap Part

SEO copywriting services promise rankings. After twenty years placing writers, I can tell you ranking is the cheap part. Persuasion is what you're buying.
An orange origami crane standing out from a crowd of identical folded paper shapes

What a Copywriting Agency Actually Sells (It Isn’t Writing)

After 20 years running a copywriting agency, I can tell you the product isn’t writers. It’s judgement — and the shortlist of one.
Peeling painted wall with torn layers exposing older surfaces beneath

The Copy Brief That Was Really a Brand Strategy Problem

After 20 years placing senior copywriters, here’s how a simple copy brief exposes a brand strategy problem — and what to fix before you brief a writer.

BRIEF US ON THE WORK THAT MATTERS

Access a curated roster of senior copywriters, creative directors and brand writers — personally vetted, proven at the highest level and matched to your brief.

Brief us

WHERE ARE WE?

Korte Lijnbaanssteeg 1 / 4179
1012 SL Amsterdam, The Netherlands

33024 US HWY 19 North Palm Harbor
FL 34684, USA

Follow Us

Call us

Europe: +31 6 34 59 20 24
North America: +1 646 360 1686

© 2026 Copyright - Copywriter Collective by ebavs.net