copywriter-collective

How to be a copywriter

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The Secret to Marketing is Irresistible Copywriting

It should be no surprise that modern day business success is still a consequence of traditional marketing methods. These days, if you want to generate a lot of leads – especially b2b leads, you have to be an inbound marketing pro. What…
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There’s Copywriting in my Underwear – ‘Copywriting Encounters Inevitable’

The presence of copywriting Wherever you fix your gaze it’s inevitable that you will come across copywriting in one of its many varying forms. Advertising billboards, discarded packaging as you enjoy a leisurely stroll through your…
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4 Steps to Writing Content that Makes “Selling” a Breeze (even if you offer woo-woo stuff)

If your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list…
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Copywriters, own your copy.

A good copywriter will put their heart and soul into every piece copy they write — often spending hours crafting each paragraph and sentence and making sure every word is in perfect harmony with its brethren. But it shouldn't end there,…
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Can we still call ourselves copywriters?

For some time now I've asked myself if the title of copywriter suits the kind of work I do. I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The…
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11 Things You Must Know to Succeed With Inside Sales

I take dozens of consultation calls for cold email critiques and inside sales consulting every week. Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is…
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For Solopreneurs: How to Deal With Rejection

Rejection is part of doing business in a highly competitive world. If you're offering a product or service that others are offering, it's obvious that there can be only one... winner. But sometimes it's easy to take rejection personally,…
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Are You Making These 3 Mistakes With Email Pitches?

I’ve received my share of email pitches from various service providers. It's amazing how many keep making the same mistakes over and over again. For example, I once received the following from a web design firm: Hi Mary, (Note: I use…
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How I Accidentally Became a Public Speaker

At times, simply taking opportunities that life gives you can open doors you might not have thought possible. This can be particularly true when it comes to creating content. First, you might simply want to understand something more clearly,…

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