How to be a copywriter

The Federal Government is the biggest spender in the world. While the budget is set at about $4 trillion, after taking out defense and social services, etc., we find that everyday product and services spending is about $500 billion. Much of…

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…

When you really boil it down, every product or book exists to solve a problem or meet a need of some kind.Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing…