How to be a copywriter

beat-writers-block-copywriter-collective

HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here.I don’t believe in writer’s block.This…

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THE IMPORTANCE OF WRITING VISUALLY

To some, the title of this blog appears as something of an oxymoron.“Visuals?” I hear you cry. “I’m a writer. I paint with words, not images!”It’s true that every writer is different in both style and approach, but what is…

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WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

Content & Strategy Copywriting Skills

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?”Internally, I’ve wrestled with this question for many years. It…

The Good, the Bad and the Lazy of Advertising

Advertising

Advertising has been declared dead so many times that if I had a penny everyone organised its funeral I wouldn’t still have to work in it. But, here I am, still trying to make better work than I did before, because that is how I was raised. I…

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Common Mistakes of The Rookie Copywriter

Content & Strategy Copywriting Skills

Alright, alright.I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret.You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal.In fact, it’s…

You Get What You Pay For

Content & Strategy Copywriting Skills

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get…

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Do Prospects Trash Your Promos While Yelling “What B.S.?”

Content & Strategy

Then Use This Game-Changing Secret--Treasured by Copywriting & Marketing Gurus--and Go From Hack to Hero This copywriting secret towers above all others……so you need it in your marketing quiver today now more than ever.And you…

copywriting-mistakes-makes-cold-emails-stupid-copywriter-collective

3 Copywriting Mistakes That Make Your Cold Emails Look Stupid

Content & Strategy Copywriting Skills

Do your prospects take your cold emails seriously?Are your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread…

aristote-designed-website-copywriter-collective

How Would Aristotle Have Designed Your Website?

Copywriting Skills

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…