copywriter-collective

How to be a copywriter

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Is Your Copy Ready for Some Football?

How is your favorite team doing so far this year? Around here the Wisconsin Badgers and Green Bay Packers are off to a great start. Especially seeing how the Packers beat the Seattle Seahawks last Sunday night. I gotta admit though, even…
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NOTHING IS MORE EXPENSIVE THAN A FREE WRITER

Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying: “Much…
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Are you news or noise? Be relevant – it matters!

News is when you have something original to say. Noise is when you don’t. Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself…
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The Disillusioned Content Writer

5 Sources of Content Inspiration: Ironically, not all content writers are....what's the word....content with their lot. There's many a content marketer aka passionate writer, who doesn't want to write with an ulterior motive to generate…
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Naming your business: 5 ideas to help inspiration strike

It’s October 2016, and a guy on the TV is shaking his head, looking at his car which is squashed under a fallen tree. “I can’t believe Bob did so much damage!” Is Bob a new super villain? A nickname for a rogue digger? No, he’s…
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5 Steps To Win The Battle Of Impostor Syndrome

Have you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”? If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the…
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Five years a freelancer

Credit where credit is due, thank you Solomon Northrup, for your book as inspiration for the title of this post. I began my journey in freelance in 2010, and 5 years have given me a unique perspective on the cycle of what it means to be a freelance…
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How to Become a Master Copywriter in One Year!

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft. There’s always something new to learn,…
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How to deal with stress as a freelancer

How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…

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