With a passion for ideas, my creative concepts have gathered industry awards and audience appreciation. Whether the brief calls for frivolity or the more serious work of making data engaging, I have successfully adapted to a wide variety of creative challenges.
In addition to regularly switching tone-of-voice to address all of the BBC’s audiences, I’ve written short and long form copy for sectors including energy, entertainment, sustainability, retail and finance.
Having studied psychology I love research and finding the words that persuade us to engage and respond. Thanks for checking out my profile, Sid.