Hello, I’m Mike, Senior copywriter

I’m British and I live in Cardiff, UK.

I spent 10 years in London with FCB, McCann and Publicis, I also spent a year in Paris with Publicis. I have worked in lots of sectors, such as automotive, healthcare and pharmaceuticals, transport, travel and leisure, gardening and power tools, utilities, technology, internal communications, retail and spin-off products from retailers such as insurance, financial services – plus others. I established and ran a very successful TV commercials and corporate film production company, which was around for 10 years and listed many leading agencies as clients and also worked directly for clients, winning several leading industry awards. I have produced a great deal of integrated multi-channel campaigns with strong ideas at their core, across traditional and digital media. During a long and varied freelance career my work has met with great approval from clients and agencies alike, and the last year (2013 – 2014) I worked extensively as one half of a senior team with an equally experienced art director. Our work won several pitches and launched products, nationally and Pan-European.