In 2007 I started my copywriting career at an amazing place in Hamburg, setting out to produce campaigns that could compete with the most creative work out there. During my first years, I wanted to learn as much as possible – I graduated from advertising school and signed on at a series of agencies to see different teams at work. Then I spent a couple of years freelance, working with a wide variety of companies. Not only did I learn about understanding the mysteries of clients, one of them (an app startup) even allowed me to breathe a little fresh tech-bubble air.
Over the years I’ve had the chance to work with all sorts of brands and experiment in everything from print and TV to social and apps (I even won an award for a packaging design idea), but I have far more selfish reasons for being in advertising.
Sure, it’s satisfying to help a client achieve success, and a privilege to work with some amazing craftspeople, but what motivates me has always been an addiction to the intellectual pleasure of coming up with each fresh idea, combined with a firmly-held belief that the most exciting period in advertising has just begun.