Freelance Creative Director and Copywriter, both in English and in Italian. During the past 15 years, I’ve been working with agencies like Saatchi & Saatchi, DDB and BBH, creating ATL and integrated campaigns for clients operating on a broad range of different markets. I have a solid experience in crafting local campaigns as well as in building global creative platforms for international brands. Some of my ideas have been selected and awarded at all the major advertising festivals. As a Creative Director, I can lead and supervise every phase of the creation of a campaign, by helping to build a solid strategy, leading the creative process and supervising the production.
Massimo’s Copywriter Portfolio
Industries & Clients
Automotive
Renault, Seat
Energy/Fuel
Enel
Entertainment
Sony Pictures, Lucky Red
FMCG, non food
Pampers, Parker, Caran d’Ache
Food and Drink
Nespresso, Mc Donald’s, Nestlé
Healthcare
Novartis, Alexion, Merck Serono
IT/Telecoms
Swisscom
Leisure
Alitalia, Fly Emirates
Non-Profit
AISM, Greenpeace
Agencies as a freelancer
Squids Network, Geneva (2014 – today) BBH, London (2015 – today) Health, Nyon (2016 – today)
Agencies as an employee
DDB Milan (2002) Saatchi & Saatchi Rome (2003 – 2008) Saatchi & Saatchi Geneva (2009 – 2014)
Awards
2011, Saatchi & Saatchi Geneva, Fenistil, London International Awards (finalist)
2011, Saatchi & Saatchi Geneva, Fenistil, GRAND Prix Romand de la Création (winner)
2011, Saatchi & Saatchi Geneva, Voltaren, GRAND Prix Romand de la Création (winner)
2008, Saatchi & Saatchi Rome, Cinecittà due, Antenna d’oro (silver)
2008, Saatchi & Saatchi Rome, Renault, Art Director Club Italy (bronze)
2007, Saatchi & Saatchi Rome, AISM, Young Lions Award (Italian winner)
2006, Saatchi & Saatchi Rome, AISM, Art Directors Club Italy (finalist)
2005, Saatchi & Saatchi Rome, Sony Pictures, Cannes Lions (finalist)
2005, Saatchi & Saatchi Rome, ENEL, New York Festivals (finalist)
2005, Saatchi & Saatchi Rome, Sony Pictures, New York Festivals (finalist)
2005, Saatchi & Saatchi Rome, Sony Pictures, Art Directors Club Italy (finalist)
2004, Saatchi & Saatchi Rome, Sony Pictures, New York Festivals (finalist)
2004, Saatchi & Saatchi Rome, Sony Pictures, Art Directors Club Italy (finalist)
2004, Saatchi & Saatchi Rome, Lucky Red, Art Directors Club Italy (finalist)
Media types
Brochures, Naming, Point of sale, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites