Hello, I’m Johan, a Belgian copywriter

I live in Antwerp, Belgium.

Looking for a versatile copywriter with video/photo/motion skills on top? With more than 20 years of experience, I can handle almost any project. I do long/short copy, print/video/radio/digital, serious/smile, creative/corporate, concept/content/coaching. I write in Dutch and English and adapt from English/French into perfect Flemish/Dutch.

Skills

Johan’s Copywriter Portfolio

Industries & Clients

AUTOMOTIVE
Audi, BMW, BMW Motorrad, Carglass, Cardoen, Car-Pass, Citroen, D’Ieteren Automotive, DKV, Ford, Goca, Hyundai, Kia, Mazda, Mercedes, MINI, Opel, Peugeot, Porsche, Requal, Renault, Saab, Seat, Skoda, Toyota, Volkswagen, Xedos

BEAUTY/COSMETICS/PERFUME
L’Oréal, Mitocare, Mixa, Pronails

ELECTRONICS
Sony

ENERGY/FUEL
Electrabel, Eneco, Lampiris, Lukoil, Luminus, Nuon, Q8

ENTERTAINMENT
Disneyland Paris, Kinepolis, Viage

FASHION/ACCESSORIES
3 Suisses, Babeurre, C&A, CKS, Farfelu, Hush Puppies, Le Routard Shoes, Parterrra, PointCarré, Prima Donna, Quelle

FINANCIAL AND INSURANCE
12trade, Ageas, Athora, AXA, Bancontact/Payconiq, BNP Paribas, bpost bank, Brocom, Cera Bank, CitiBank, Corona Direct, Delta Loyd, DKV, DVV, Europa Bank, Europ Assistance, Flora, Fortis, Gemeentekrediet, Generali, Global Financial Planning, ING, KBC, P&V, PwC, Rabobank, Touring, VAB, Van Lanschot, VDFin

FMCG, NON-FOOD
Airwick, Beaphar, Calgon, Deli Nature, Finish, Harpic, Lattoflex, Lotus, Nalys, Oral Care, Pampers, Pedigree, Persil, Sun, Vanish, Vitroclen, Whiskas, Woolite

FOOD AND DRINK
Alpro, Ardo, Balade, Belgische kazen, Benecol, Bernard Massard, Brugse kazen, Bru, Carlsbourg, Céréal, Chavroux, Coca-Cola, Come a casa, Contrex, Corman, Côte d’Or, Crop’s, Cup A Soup, Croustino, De Lelie, DeliverYes, Devos & Lemmens, Délio, Dilea, Dolce Gusto, Douwe Egberts Black, Fanta, Fermette, Ferrero Rocher, Flandria groenten, Frisk, Galak, Galbani, Gerlinéa, Ginder-Ale, Grany, Grimbergen Abdijbier, Hoegaarden, Hoogstraten Aardbeien, Herta, IJsboerke, Iglo, Isostar, Jacqmotte, Joyvalle, Kerrygold, Kidibul, Kinder, Kinder Bueno, Knorr, La Vache Qui Rit, La William, Läkerol, Leo, Leonidas, Liégin, Lipton Ice Tea, Lu, Lutti, Maredsous, Maredsous abdijbieren, McDonalds, Mentos, Milka, Nestlé, Noyen, Nutella, Old Nick, Plop koeken, Peterman, Philadelphia, Quaker Havermout, Raffaello, Red Bull, Ricola, Sportlife, Stella Artois, Tiense Suiker, Tic Tac, Time Out, Tropicana, Valvert, Vintense, Vitalinea, Vondelmolen, Waldkorn, Zero

GOVERNMENT/CITY MARKETING
Aardappel, Begeleid Individueel Studeren, Bio, Borstkankerpreventie, Brussel Leefmilieu, Handhygiëne kinderen, Natuur & Bos, Responsible consumption, Safe sex (bla boem boem), Stad Antwerpen, Stad Gent, Stad Roeselare, Thuis in de Stad, Universal Design, Verantwoord Sporten, Vlaanderendag, Vlam Melk, Zwerfvuil

HEALTHCARE
Acuvue, All.Can Belgium, AudioNova, B-Magnum, Beaphar, Bodysol, Brenus Pharma, Corega, Daktarin, Davitamon, Dettol, DI, Dove, Durex, Gaviscon, Lactacyd, Liga Cardio, Laperre, Melisana, Mennen, Motilium, Move2Cure, MSD Animal Health, Multipharma, Nesivine, Nivea, Nurofen, Nutrilon, Olvarit, Omega Pharma, Omega XLS, Omnibionta, Optix, Otrivine, Paranix, Perdolan, Sandoz, Sanofi, Scholl, Strepsils, Uricran, WeightWatchers, Zaffranax, Zeiss

HOME AND GARDEN
Boss Paints, Buitenhof, Climagroup, Cozino, Creaplan, Deceuninck, Facq, Fakro, Heytens, Leadax Roov, LedsGO, Obumex, Parky, Renson, Skylux, V33, Velux, Wienerberger

INDUSTRY/CHEMICAL
3M, AG Plastics, Agfa-Dotrix, Atab, Boss Paints, Climagroup, Deceuninck, Etex, Fingo, Henco, Kemin, Skylux, Valipac, Valorlub, Valorfrit

IT/TELCO
Aurelium, Base, Belgacom, EURid, Internet Explorer, Savaco, Telenet

LEISURE
Ardennen, BetFirst, Bokrijk, Club Med, Connections, Disneyland Paris, Kazou (CM jongerenvakanties), Kinepolis, Passage Fitness, Viage,

MEDIA
2BE, De Morgen, De Standaard, Gazet van Antwerpen, Het Volk, Jobat, Knack Weekend, Krant van West-Vlaanderen, Nickleodeon, Nieuwe Panorama, Passe-Partout, Studio 100, VTM

NON-PROFIT/EDUCATION
Artesis, Artsen Zonder Grenzen, Begeleid Individueel Studeren, Boek.be, Boekenbeurs, Ehsal/HUB, HOGent, Muhka, Poëziecentrum, Rode Kruis, Rode Kruis-Vlaanderen, Stop Parkinson, Verpleegkunde, Vlaamse Opera, VUB

PROPERTY/CONSTRUCTION
Allfin, Century 21, Era, Etex, LedsGO, Leadax Roov, Realty, Recticel, Sarpi Remediation, Skyline Europe, Wienerberger

RECRUITMENT
BNP Paribas, Bleckman, Damart, Persgroep, SD Worx, Tempo Team, Tucrail

RETAIL
AS Adventure, Belgian Sky Shops, C&A, CCX (Colruyt, Bio-Planet, DreamLand, Dreambaby), Cozino, Colora, Delhaize, DI, Hans Anders, Home Market, Ici Paris XL, Inno Galeria, Leen Bakker, Leonidas, Makro, O’Cool, Pearle, Renmans, Standaard Boekhandel, Van Marke, Veritas, Wakkere Bakker

SERVICES
Acerta, Ageas, Arch International, bpost, CM, De Post, DKV, EURid, Fost Plus, Gouden Gids, HighCo, Lampiris, Nationale Loterij (Baraka, 21, Lotto, Scooore, Presto), Natuur & Bos, P-Mobile, Partena, PrintPower, PwC, SD Worx, Savaco, Securex, Staalindustrie Verbond, TWI Kanunnik TRIEST, Van Gansewinkel, VBO (Vereniging Belgische Ondernemingen), Xerius

TRANSPORT
BTS Travel, Europcar, Expeditors, MIVB, NMBS, Sabena, Thalys

Media types

Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines

Agencies as an employee

(s.1986) HDM Dechy, Eurocom

Agencies as a freelancer

(s.1992) TBWA, McCann-Erickson, DDB, Saatchi & Saatchi, M&W/Kidvertising, M.A.D, LDV United, Boondoggle, These Days, Duval Guillaume, Air, Ogilvy, Havas, BBDO, Grey, Stratégie, Mostra, Act Agency, Square, Choco, Kunstmaan, Fé, There, Openhere, Strass Interactive, Arpeggio, The Young Ones, Bubka, Android, The Crew, Insilencio, ThePubagency, Tequila, Seven, Pubmarket, Edison, Sonicville, Karamba, Ubiquitylive, Change Designers

Awards

Craquinette, CCB Silver Radio Single, HDM

3 Suisses, CCB nominee Poster Campaign, HDM

Poëziecentrum, CCB Gold Direct Mail, nominee copywriting, HDM

Baraka, CCB Silver Poster Campaign, TBWA

Mazda 121, CCB nominee Dailies Campaign, TBWA

Mazda 323, CCB Gold Poster Single, CCB Bronze Radio Campaign, TBWA

21 (National Lotery), CCB Silver Multimedia Campaign, CCB Silver Radio Campaign, TBWA

Nieuwe Panorama, Top Topical Award, McCann-Erickson

Opel Corsa, Top Topical Award, McCann-Erickson

Opel Astra, London International Awards Finalist, McCann-Erickson

Opel Agila: European Media & Marketing Award Nominee, International Ad Spot Award Low Budget Finalist, McCann-Erickson

Opel Astra, Silver EFFIE, McCann-Erickson

Opel Corsa, Bronze EFFIE, McCann-Erickson

Ricola, Bronze EFFIE, M.A.D.

Want to see more Belgian copywriters like Johan? Here are some suggestions:

Reliable Belgian copywriters like Johan are hard to find in Antwerp. And when you do find one, you don’t tell anyone about them, because everyone will want to use them and they won’t have time for you. So let’s keep this between us.

Johan is available for work onsite in Belgium or online for clients anywhere in the world. For fast-paced short projects or long slog, long-term contracts. He is particularly experienced in industries like Financial, Food and drink and Media, but can also turn their hand to any media type in any sector.

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