My enthusiasm for writing about my passion led me to pursue a career as freelancer for companies within the bicycle industry, eventually becoming an industry specialist. I also have a public relations, sales and marketing background, which further widens my skillset. My highest objective is to captivate the reader, no matter the subject matter. To tell a compelling story, to increase your impact is what I love to do most. I excel at writing in a way that makes complicated concepts understandable to every reader so that they too can feel excitement for that material. As a Dutch/Flemish to English translator, I am also adept at transcreation so that creative and emotional intent are seamlessly converted to English, which is key in the bike industry. In my free time, I am a public speaker as athlete spokesperson for In Defense of Animals, The Vegan Society, and Physician’s Committee for Responsible Medicine. I also hold cyclocross clinics [in Flemish] in the winter for promising Belgian talent.