Hello, I’m Caroline, an English copywriter

I live in London, United Kingdom.

I’m a Creative and Strategic Copywriter

I could happily waffle on about how I’ve covered every sector and every medium.

Or how I’ve worked in ad, branding, digital and design agencies and freelanced direct to clients such as Barclays Bank, Coca Cola and O2.

Instead, I’d just like to add this short testimonial by a client: “Caroline is a pleasure to work with from start to finish. She takes the time to read the brief and always asks the right questions to truly understand the objectives of our campaigns. She is extremely adaptable and always willing to go the extra mile!”

caroline-english-copywriting-london-uk-copywriter-collective
HIRE CAROLINE

Skills

BeautyFinancialHealthcareProperty/ConstructionRetail

Caroline’s Copywriter Portfolio

Industries & Clients

Automotive
Bentley, Mercedes, Mitsubishi

Beauty
Allergan (Botox, HArmonyCa, Juvéderm), Endymed, Lumenis, Merz Aesthetics, Radisson Edwardian Mayfair Spa & East River Spa, The Cosmetic Skin Clinic

Electronics
Bang & Olufsen, Hewlitt Packard, Hitachi, Panasonic, Samsung, Linn, EVOS

Energy/Fuel
StrategicFit

Entertainment
Sony, The Guardian, Endemol Shine

Fashion
Charles Tyrwhitt,Top Shop, Anatomic & Co, Crew Clothing

Financial
Barclays Bank, BNP Paribas, Caledonia Investments, Standard Life, The Co-operative Bank, TeleTrade, Zurich Insurance

FMCG, non food
Conqueror, Philip Morris International

Food and Drink
ASK Italian, Coca Cola, Courvoisier, Fullers, Galaxy, Grolsch, Mighty Rice, Sainsbury’s, Smirnoff, Tio Pepe

Government
Wandsworth Council, Buckinghamshire County Council

Healthcare
Elsevier, BeaconCure, Hello Day, Healthy,io, Nutrition One, Optegra, Pall, Phappi, Prime Fifty

Home and Garden
Clas Ohlson, Rustoleum

Industry/Chemical
Qinetiq, BSI, British Gas

IT/Telecoms
BT, O2, Orange

Leisure
BA, Emirates, Great Scotland Yard, London Hilton on Park Lane, Portuguese Tourist Board, Radisson Edwardian

Luxury goods
Pagerie

Media
Harper Collins, National Geographic, The Guardian, IPC Magazines, Getty Images, BAFTA

Non-Profit
Cancer Research, Christian Aid, Girlguiding UK, YMCA

Property/Construction
British Land, Foxtons, Greystar, Land Securities, Lend Lease

Transport
Arriva

Recruitment
Career Builder, Reed, Michael Page

Retail
Charles Tyrwhitt, Anatomic & Co, Crew Clothing, Emma Bridgewater, Marks & Spencer

Media types

Articles/Editorials
B2B communications
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Print/Post Ads
Sales/Corporate Brochures
Slogans
TV/ Video Scripts
Websites

Caroline English Copywriter London UK Copywriter Collective
Caroline English Copywriter London UK Copywriter Collective
Caroline English Copywriter London UK Copywriter Collective
Caroline English Copywriter London UK Copywriter Collective
Caroline English Copywriter London UK Copywriter Collective
Caroline English Copywriter London UK Copywriter Collective
Caroline English Copywriter London UK Copywriter Collective
il-divo-caroline-english-copywriting-london-uk-copywriter-collective
emma-bridgewater-caroline-english-copywriting-london-uk-copywriter-collective
mighty-rice-caroline-english-copywriting-london-uk-copywriter-collective
screenwiter-caroline-english-copywriting-london-uk-copywriter-collective
vogue-caroline-english-copywriting-london-uk-copywriter-collective
wood-house-caroline-english-copywriting-london-uk-copywriter-collective

Other Languages

French

Agencies as a freelancer

AKQA, Hogarth, Lambie Nairn, Landor, M&C Saatchi, Philosophy, RKCR/Y&R, Rufus Leonard, Saatchi & Saatchi, SomeOne in London, TBWA.

Agencies as an employee

Partners BDDH, GGK, Wolff Olins

Awards

The following include awards for The Guardian, The Co-
operative Bank, YMCA, Mitsubishi and my own website.

Web
2 Web Marketing Association Awards
Interactive Media Awards – Best in Class
Ava Digital Awards – Gold
Muse Creative Awards – 3 Gold, 3 Silver
Hermes Creative Awards – 5 Platinum, 5 Gold
The Majors – Finalist 2018 & 2019 (Copywriter Of The
Year, Freelancer Of The Year)
UK Enterprise Awards winner
FSB Finalist – Self-employed/Sole Trader of the Year

TV & Cinema
2 Creative Circles – Silvers
BTA Diploma
British Television Craft Award – finalist
Eurobest – Winner

Literature
Crystal Clear Mark for Plain English (Standard Life)

Press & Posters
New York Art Directors Club – Finalist
3 New York International Advertising Awards – Silvers

Packaging
The Dieline Package Design Awards

Radio
D&AD
4 Aerials

HIRE CAROLINE

Caroline has been writing a wide selection of copy for Emma Bridgewater since 2015. This
includes catalogue and website copy as well as other ad hoc projects for us. Caroline has
always been a pleasure to work with and is always happy to attend internal meetings to
understand our brand and new product ranges better.

Caroline was appointed to help us launch a new digital point of care platform. The work
involved interviewing key stakeholders internationally, then developing RTBs and messaging
in order to then write a wide range of marketing collateral. The messaging she created has
informed all launch and awareness campaigns across multiple channels and regions. It was
a detailed and complex project: her experience was highly appreciated and her professional
approach and creativity were fantastic.

It has been a pleasure to work alongside Caroline on a piece we worked on together for an
aesthetics brand. She was very thorough when digesting the brief which allowed her to
clarify and communicate any concerns. We appreciated her patience when the brief evolved
and she had nothing but a positive attitude towards this. She really refreshed the brand’s
TOV and stance when speaking with to consumer and they too were impressed.

I approached Caroline to help with the content writing of our new website. I needed an
experienced freelance copywriter who could showcase the innovation we were bringing to
market yet also turn biotech language and the benefits of P.Happi into copy that was easy
for our target audience to understand and relate to, with a copy style that was positive and
fun. Caroline was responsive, organised and added value through many helpful suggestions
about the website structure and messaging hierarchy. I highly recommend!

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Strategic copywriter needed? Caroline is the writer for you

So you’re looking to hire the best freelance strategic copywriter you can find? Caroline is one of the most experienced writers in London, with many years of experience working freelance across United Kingdom.

Her areas of expertise include Beauty, Property and IT, although she has worked in many more sectors, and is willing and able to learn more about the area you operate in.

Still want to see more profiles?
Visit this page English strategic copywriters to see trusted copywriters with similar skills to Caroline. Or simply send us a message and one of our agents will search our extensive database to find the perfect writer for your project.

Tell us more about your project – Our agents will connect you with Caroline

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