Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

why-copywriting-matters-some-encouragement-for-the-exhausted-freelancer-copywriter-collective

Why Copywriting Matters: Some Encouragement for the Exhausted Freelancer

Writing is an equally rewarding and isolating freelance profession. It’s so easy to get stuck in mindsets like imposter syndrome when we work alone. I’ve even found that honing my skills over nearly a decade in digital marketing made my…

Become a Pro this Summer with These 5 Must-Listen-To Copywriting Podcasts

Now that summer is in full swing and we’re taking a step back from the grind. This is a great opportunity to sharpen up on your copywriting skills and become a better copywriter. So, why not relax on the beach and listen to some top copywriting…
creating-coywriting-library-copywriter-collective

Creating a copywriting library: Invitation for guest bloggers

'How to be a copywriter' is a specialist blog for copywriters by copywriters. It’s run by Copywriter Collective, one of the world’s largest international agencies for copywriters and advertising creatives. But we want it to be more than…
how-i-learned-to-say-no-copywriting-opportunities-that-dont-fit-copywriter-collective

How I Learned to Say “No” to Copywriting Opportunities That Don’t Fit

Saying “no” can be challenging, especially for freelancers. I used to think passing on a gig seemed counterintuitive because I needed to pay the bills and put food on the table, even if it meant working extra hours. Little did I know saying…
words-add-sizzle-sales-copy-copywriter-collective

100 Words That Instantly Add Sizzle to Your Sales Copy

Let’s play a word association game. What would you say if I asked you to describe a salesman in one word? If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind.Salesmen don’t have a great reputation.…
app-roved-tools-boost-your-writing-efficiency-and-client-relations-copywriter-collective

App-roved Tools: Boost Your Writing Efficiency and Client Relations

In today's digital age, the relationship between writers and their clients is increasingly mediated by technology. Apps have revolutionized how writers interact with their clients, streamlining communication, project management, and collaboration.…
great-headlines-characteristics-copywriter-collective

Top 5 Characteristics of Great Headlines

Table of content 1. Simple to understand. 2. The right length. 3. Emotionally compelling 4. Targeted. 5. Vetted. Three seconds. That’s about how much time you have to grab your reader’s attention. Fail at this and you lost your first…
strategic-content-writing-five-ways-to-differentiate-your-business-online-copywriter-collective

Strategic Content Writing: Five Ways to Differentiate Your Business Online

In the modern era, the first stop for any potential purchaser looking for a product or service will be to search online. Strategic content writing has become an indispensable tool in this marketplace. Businesses are looking to stand out from…
i-provide-it-services-for-copywriters-and-this-is-why-i-think-you-should-consider-investing-copywriter-collective

How proper IT support can transform your copywriting business

Imagine this: you're in the flow, crafting a killer headline that'll make your client do a double-take. Suddenly, your computer grinds to a halt. Frustration sets in – there goes another chunk of valuable writing time down the drain.This…
worst-slogans-ever-copywriter-collective

The ten worst slogans ever?

We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think? "You can never be too thin" (Pretzels) Reading this slogan, your initial thinking would be that this Pretzels campaign was what you…
response-rate-cold-email-copywriter-collective

How I’m Getting a 29% Response Rate from Cold Emailing

Startup sales can be incredibly daunting, not to mention time consuming. It can take ages to perfect the process, especially you're like me and have no previous sales training.The following process is far from perfect. I’m not a natural…
the-role-of-artificial-intelligence-in-enhancing-creative-writing-copywriter-collective

The Role of Artificial Intelligence in Enhancing Creative Writing

Artificial Intelligence has brought a digital revolution and a renaissance into creative writing. Over time, AI technologies are harnessed to further strengthen the writer's creative processes through increasing numbers of productivity and creativity…