Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

changing-business-life-copywriter-collective

How to Become a Master Copywriter in One Year!

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft.There’s always something new to learn,…
irresistible-copywriting-marketing-secret-copywriter-collective

The Secret to Marketing is Irresistible Copywriting

It should be no surprise that modern day business success is still a consequence of traditional marketing methods.These days, if you want to generate a lot of leads – especially b2b leads, you have to be an inbound marketing pro. What…
copywriting-encounters-inevitable-copywriter-collective

There’s Copywriting in my Underwear – ‘Copywriting Encounters Inevitable’

The presence of copywritingWherever you fix your gaze it’s inevitable that you will come across copywriting in one of its many varying forms.Advertising billboards, discarded packaging as you enjoy a leisurely stroll through your…
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4 Steps to Writing Content that Makes “Selling” a Breeze (even if you offer woo-woo stuff)

If your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list…
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Copywriters, own your copy.

A good copywriter will put their heart and soul into every piece copy they write — often spending hours crafting each paragraph and sentence and making sure every word is in perfect harmony with its brethren.But it shouldn't end there,…
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Can we still call ourselves copywriters?

For some time now I've asked myself if the title of copywriter suits the kind of work I do.I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The latter…
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HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here.I don’t believe in writer’s block.This…
importance-writing-visually-copywriter-collective

THE IMPORTANCE OF WRITING VISUALLY

To some, the title of this blog appears as something of an oxymoron.“Visuals?” I hear you cry. “I’m a writer. I paint with words, not images!”It’s true that every writer is different in both style and approach, but what is…
copywriting-coolest-job-copywriter-collective

WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?”Internally, I’ve wrestled with this question for many years. It…
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Common Mistakes of The Rookie Copywriter

Alright, alright.I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret.You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal.In fact, it’s…
get-what-pay-for-copywriter-collective

You Get What You Pay For

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get…
prospects-trash-promos-copywriter-collective

Do Prospects Trash Your Promos While Yelling “What B.S.?”

Then Use This Game-Changing Secret--Treasured by Copywriting & Marketing Gurus--and Go From Hack to Hero This copywriting secret towers above all others……so you need it in your marketing quiver today now more than ever.And you…