Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

use-jargon-copywriters-guide-copywriter-collective

When to use jargon: A copywriter’s guide

One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases your chances of it being effective.It makes sense, doesn’t it?While this is…
smart-guide-copy-decks-presenting-copywriting-copywriter-collective

The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…
marketing-brochures-copywriting-copywriter-collective

Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors!In reality, though, I walk around politely…
say-no-copywriting-clients-copywriter-collective

The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business.As a seasoned copywriter, I’ve got a checklist of warning signs that…
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The secret to mind-blowing copywriting? A detailed copywriting brief.

Most of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their…
what-your-story-copywriter-collective

Holy C!

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters.So, you want creative copywriting?An ever-growing number of curious…
search-on-copywriter-collective

The search is on

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative.With so many marketeers spouting about SEO, who could blame you for huffing, “Here…
get-content-ideas-copywriter-collective

Get Content Ideas as Quickly & Easily as Snapping Your Fingers

(Psst—It’s the same system reporters use to create a steady stream of stories) Generating article ideas is a chronic challenge for many content creators……including me.Finding fresh, different subject matter… Wondering if anyone…
stop-content-readers-copywriter-collective

How This “Old Friend” Can Stop Your Content Readers From Muttering “Same Sh#%, Different Day”

That popular marketing maxim—“Content is King”—may still be true……but for how much longer?Because, as we’re both aware, there’ a disturbing—and escalating--problem facing us…There’s too damn much content out there.Just…
create-great-content-copywriter-collective

How To Create Great Content That Actually Works

The web is saturated with articles that claim to teach content marketing success. Agencies, marketers, business professionals and bloggers alike have all thrown in their two cents’ worth, offering their own top tips for generating engaging,…
copywriting-hotel-style-copywriter-collective

Copywriting for Hotels: How the Right Focus and Style Can Win New Customers

Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the…
be-brilliant-copywriter-collective

How To Be A Brilliant Copywriter In Just 7 Simple Steps

Even a novice will be able to create professional copy within hours by following these 7 Golden Rules!Some might call it copywriting, some might call it content writing, but whether you're writing for a leaflet, advert, press-release, or for…