Hello, I’m Terry, a Chinese copywriter

I live in Shanghai, China.

I’m Terry, a copywriter in China.

I’m a native of Hong Kong and relocated to Shanghai for almost 8 years, fluent in Cantonese and Mandarin Chinese while good in English. Shanghai copywriter and former Brand Director of a Chinese MNC, Head of Creative and Strategic Planning of an integrated/digital 4A agency. Worked as a Chinese copywriter and the creative lead for the China/Greater China operations for global brands like Rolex, Apple and Land Rover, covering media from traditional ATL to social media and e-commerce.

Skills

Terry’s Copywriter Portfolio

Industries & Clients

Automotive
Land Rover, Mitsubishi Motors

Beauty/Cosmetics/Perfume
L’Oreal, Maybelline

Electronics
Apple, Canon

Energy/Fuel
Envision Energy, Shell

Fashion
Nike, Uniqlo

Food and Drink
Coca-Cola, Kagome, Master Kong Group, Nestle, Oreo

Government
Radio Television Hong Kong

Healthcare
J&J/Acuvue, Nizoral

Home and Garden
IKEA

Industry/Chemical
Boeing

IT/Telecoms
HP, Qualcomm

Leisure
IHG/Hotel Indigo

Luxury goods
Rolex

Property/Construction
Suzhou Center

Recruitment
Dentsu Aegis Network, Wunderman

Retail
FamilyMart, Swire/Sanlitun Village

Agencies as a freelancer

Eight Partnership Beijing, FCB Shanghai, McCann Shanghai, Dentsu Shanghai

Agencies as an employee

JWT Hong Kong, Leo Burnett Hong Kong, McCann Shanghai, Wunderman Shanghai, FCB Shanghai, Dentsu Shanghai, Verystar/Isobar Shanghai

Awards

Cannes, Effie China, Times Asia, Longxi, China ROI, China Great-wall, China 4As, HK4As etc.

Media types

Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Newsletters, Naming, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites

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Terry is available for work onsite in China or online for clients anywhere in the world. For fast-paced short projects or long slog, long-term contracts. He is particularly experienced in industries like Retail, Food and drink and Leisure, but can also turn their hand to any media type in any sector.

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