Hello, I’m Simonetta, an Italian Copywriter

I live in Milan, Italy

In 20 years I’ve produced many commercials, print ads, outdoor campaigns, radio commercials and websites, and created communication strategies for every kind of client, always seeking and finding a simple, immediate idea for the brand.

My skills include a quick mind, strong curiosity and many cultural interests. Sometimes I also work as a freelance journalist (I’ve written for Rolling Stone, Wired, and Linus).

Skills

Simonetta’s Copywriter Portfolio

Other Languages

English, Portuguese

Industries & Clients

Automotive
Abarth, Alfa Romeo
Beauty/Cosmetics/Perfume
Unilever Clear, Rituals
Electronics
Apple
Energy/Fuel
AEM
Entertainment/Culture
Contaminafro Festival, Museo del 900
Fashion
Marvel, Original Marines
FMCG, non food
Mentadent, Kodak, Svelto, Ace
Food and Drink
Kellogg’s, Kraft, Campari, Halls Mentho-Lyptus, Buitoni, Yomo, Ritter Sport, Parmigiano Reggiano, Baci Perugina
Government
Government of Romania
Healthcare
Itami
Home and Garden
Smeg, Corema
IT / Telecoms
tivù, TIM
Luxury goods
De Beers
Media
Best Movie
Non-Profit
Associazione Donatori Midollo Osseo, Lega per la difesa del cane
Services
Sara Insurance
Transport
Lufthansa

Discipline(s)

Italian copywriter, creative director, transcreation, communication strategy, ideas, commercials, print ads, radio, naming

Agencies as a freelancer

Y&R (2004) JWT (2005) FCB (2003) Grey (2005) Modem Media, Londra (2007) Nascent Design (2006) Pomo (2013) Saatchi & Saatchi (2015) Aria adv (2015) Kolle Rebbe, Hamburg (2013) Hogarth, London (2011)

Agencies as an employee

JWT (1987-2000) Playteam (2007-2009)

Media types

Ambient Outdoor
Articles/ Editorials
B2B communications
Brand/Corporate identity
Brand Names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications

Newsletters
Packaging
Point of sale
Presentations
Press Releases
Print/Post Ads
Radio Scripts
TV/Video
Sales/ Corporate Brochures
Slogans
TV/ Video Scripts
Web Pages/ Websites

Want to see more Italian copywriters like Simonetta? Here are some suggestions:

Reliable Italian copywriters like Simonetta are hard to find in Italy. And when you do find one, you don’t tell anyone about them, because everyone will want to use them and they won’t have time for you. So let’s keep this between us.

Simonetta is available for work onsite in Milan or online for clients anywhere in the world. For fast-paced short projects or long slog, long-term contracts. She is particularly experienced in industries like FMCG, Food and drink and Non profit but can also turn their hand to any media type in any sector.

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