Hello, I’m Shelley, an English copywriter

I live in Adelaide, Australia.

Content Creator | Writer | Editor | ResearcherContent writer and editor experienced at working with a variety of clients across travel, beauty, fashion, lifestyle, and more. Producing content for print and online formats across channels including web, email, social and native. With more than 15 years experience, I have excellent client relationship proficiency, top-class written and verbal communication skills. Skills include: Copywriting, Copy Editing, Magazine Writing, and Content Writing, Social Media Management, Blogging, and Blogger Outreach. Research, Video and Television Directing, Website Design, SEO, Content Management, Technical Writing. I love to communicate, and I love to help others to communicate too. I love discovering new places and products that I can share with readers and which help me to immerse myself in the industries better I work in: lifestyle, food, beauty, travel, medical travel, education and corporate communications and broadcast programming.

Skills

Shelley’s Copywriter Portfolio

Industries & Clients

Beauty/Cosmetics/Perfume

L’Oreal, Shiseido, Unilever, Chanel, Women’s Weekly, Harper’s Bazaar, Bellabox, Erabelle, La Mer, Dermalogica, L’ancome, Kiehls, Lux

Entertainment

Sands Style, Marina Bay Sands

Fashion

Harper’s Bazaar, Harper’s Bazaar Junior

Food and Drink

Harper’s Bazaar, Wok ‘n’ Stroll-Culinary Adventures in Singapore, Changi Airport, Now Boarding

Government

BA News (U.K. Benefits Agency internal publication)

Healthcare

Global Health and Travel, Oral B

Home and Garden

Signature Luxury Travel and Style, Today’s Living

Leisure

Changi Airport, Now Boarding, Air Asia, Yahoo Travel, Silk Air, Luxury Travel and Style, Thomas Cook

Luxury goodsHermes, Furla, Gtech

Media

BBC, ITV, Endemol, Optomen, Connected Pictures, Channel 5, Channel 4, Black Arrow, Discovery Channel, Cineflix, Wildfire TV, North One Television, Umee TV

Recruitment

Robert Half

Transport

Air Asia, Silk Air, Changi Airport

Other

AIA Insurance, King Content

Agencies as a freelancer

Media + PR Manager at Japonica Beauty Pte Ltd: 2015 – 2017 Guest Speaker at Unilever (International Communications Workshops: Singapore, China, South Africa) 2013 – 2016 Contributing Editor at Harper’s Bazaar – Singapore Press Holdings: October 2012 – April 2014 Director at Infocus Asia Pte Ltd: June 2013 – June 2013 Head of Project Management & Research at Umee TV: 2009 – 2010 (2 years)Assistant Producer at North One Television: 2007 – 2007 Senior Researcher at BBC: 2007 – 2007 Assistant Producer at Endemol: 2007 – 2007 Assistant Development Producer at Wildfire TV: 2007 – 2007 Senior Researcher at BBC: 2007 – 2007 Researcher at BBC: 2007 – 2007 Assistant Producer at Cineflix: 2006 – 2006 Senior Researcher at Optomen Television: 2006 – 2006 Researcher/Assistant Producer at ITV: 2006 – 2006 Senior Researcher at ITV: 2005 – 2005 Associate Producer at Black Arrow/Channel 5: 2005 – 2005 Assistant Development Producer at Black Arrow: 2004 – 2004 Deputy Editor, News and Views (magazine) 2004 – 2004 Researcher at Black Arrow/ITV: 2004 – 2004 Teacher (various locations – secondary and primary): 2002 – 2004

Agencies as an employee

Freelance Writer, Editor, Content Creator: 2003 – Present Founder + Co-Owner Moskiitto: 2016 – Present Editorial Director at Freedom Media Asia: 2014 – 2016 Beauty Editor, Singapore Women’s Weekly: December 2010 – January 2012 Head of Development/Development Producer at Connected Pictures: January 2008 – December 2008 Deputy Editor at Redhouse Lane Communications: 2000 – 2001 (2 years)

Media types

Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Newsletters, Naming, Point of sale, Presentations, Press releases, Print ads, TV commercials, Slogans, Speeches, Websites

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Shelley is available for work onsite in Adelaide or online for clients anywhere in the world. For fast-paced short projects or long slog, long-term contracts. She is particularly experienced in industries like Beauty, Food and drink and Leisure, but can also turn their hand to any media type in any sector.

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