I’ma multi-award winning Copywriter and Creative Director, with a wealth of experience working on world famous brands such as Unilever, Cadbury’s, Kellogg’s, Tesco and Coca Cola. I am a former Creative Director of BDH/TBWA, Walsh Trott Chick Smith and former Group Creative Director of JWT, with pan European experience on Unilever, Electrolux and Braun. And to put icing on the cake, I have won every major domestic and international award.
Automotive
BMW, Volvo, Saab, Daihatsu, Subaru, Renault, Land Rover
Energy/Fuel
Scottish Power, North West Water, PowerGen
Fashion,
Wrangler, Adidas
Financial
UBS, American Express, Britannia Building Society, Access, Birmingham & Midshires Building Society, Alex Laurie, National & Provincial Building Society, Prudential, NPL
FMCG, non food
Braun, Electrolux, Toshiba, Nikon, Kodak Signal, Piz Buin, Carex soap
Food and Drink
Cadbury’s Dairy Milk, Fruit & Nut, Flake, Cream Eggs. Kellogg’s Corn Flakes, Crunchy Nut, Special K, Rice Krispies. Hellmann’s Mayonnaise. Walkers Crisps. Flora pro activ. Lurpak. Aoste. Tizer. Homepride. Knorr, Fosters Lager, Holsten Pils, Budweiser, Red Rock Cider, Webster’s Yorkshire Bitter, Marsten’s Pedigree, Woodpecker Cider, Red Stripe, Bailey’s Irish Cream, Guinness, Heineken, Coca Cola, Diet Coke, Ovaltine, Hirrondelle Wines, Crusha Milk Shakes, 7up, Kuya Fusion Rum
Government
TV Licence Evasion, Pedestrian Road Safety, Employment Training
Healthcare
Canesten, Berocca, Alka Seltzer, Rennie, Nurofen, Nicotinell, Senatogen, Huawei-Nuffield Health, Roche, Johnson & Johnson, Glaxo, Merck Serono
Home and Garden
Le Creuset, Crown Paints, Polycell, Fisons, Levington’s, Vax
Industry
DHL, Kodak, London Docklands Development Corporation, Pilkington
Telecoms
Vodafone, Motorola, Nokia, T-Mobile
Leisure
OSL Villas
Media
The Economist, The Telegraph, The Independent, The Sun, The Mirror, The Express, In Style Magazine, Complete Car Magazine, London Weekend Television, Channel 5, Talk Radio
Non-Profit
The National Autistic Society, The National Centre for Domestic Violence, Special Olympics, Third World Debt
Recruitment
Kelly Girl
Retail
Tesco, Sainsbury’s, Pizza Hut, Homebase, B&Q
Transport/Travel
IT
Oracle, Cisco, Microsoft, Fujitsu, HP, IBM, Honeywell Labs, Samsung, Kaspersky, Hitachi, Epson,
Lenovo, Kensington, Toshiba, SAS, Atos, Aruba, Capgemini, Webfusion Ltd/123-reg, Sophos
Miscellaneous
Aon United Nations Cop26 video script (video script), National Geographic (video script), Camelot
(video script), Castrol/Ford, Hilton Hotels, adidas, Häagen-Dazs, Panasonic, The National Trust
2010 McCann
2010 Iris
2010 Dentsu
2011 Saatchi & Saatchi
2011 The Red Brick Road
2012 The Bank
2012 Fold7
2012 Inferno
2012 Publicis
2013 RKCR/Y&R
2009-2014 Well I Never
2006-2009 JWT
2002-2004 Lowe & Partners
2001-2002 Walsh Trott Chick Smith
1998-2001 AMV/BBDO
1997-1998 BDH/TBWA
1996-1997 Wieden+Kennedy Amsterdam
1986-1996 Gold Greenlees Trott
Animation, Ambient Outdoor, B2B communications, Brand/Corporate identity, Brand Names, Digital Media, Direct mail, Logos, Packaging, Point of sale, Print/Post Ads, Radio Scripts, TV/Video, Slogans, TV/ Video Scripts
English copywriter
Conceptual copywriter
Creative director
Creative Circle Gold London Weekend Television
D&AD Nomination London Weekend Television
Creative Circle Gold London Weekend Television
D&AD Nomination London Weekend Television
BTAA Diploma Kelly Girl
BTAA Diploma Petite Toys
Clio Awards ITVA
D&AD Nomination London Weekend Television
D&AD Nomination ITVA
D&AD Nomination ITVA
D&AD Nomination ITVA
D&AD Nomination LDDC
D&AD Nomination Kelly Girl
Clio Award Mazda
Clio Award Kelly Girl
BTAA Silver Holsten Pils
Creative Circle Silver Holsten Pils
D&AD Nomination Holsten Pils
Cannes Certificat Holsten Pils
BTAA Bronze Holsten Pils
Campaign Cinema Gold Holsten Pils
D&AD Nomination Holsten Pils
Canne Lion de Bronze Holsten Pils
D&AD Silver Coca Cola
D&AD Nomination Coca Cola
D&AD Nomination Coca Cola
D&AD Nomination Coca Cola
D&AD Nomination Coca Cola
BTAA Gold Coca Cola
BTAA Silver Coca Cola
BTAA Silver Coca Cola
IPA Effectiveness Awards Crown Paints
Irish Advertising Awards National Autistic Society
Richard – English copywriter – Carlisle